If You Can’t Fix It, Feature It: Turning “Weaknesses” Into Studio Superpowers

Brick and Mortar Visibility

What if the thing you see as your biggest weakness is actually your greatest asset?

This week, I’m sharing one of the best lessons I ever got from a dance professor: “If you can’t fix it, feature it.” At the time, it was about choreography—but over the years, I’ve realized it applies to business too.

From my gray hair patch (that my stylist insists I feature!) to running a home studio out of my basement in the early days, to building six-week sessions that turned into our most profitable program—what started as “flaws” or “detriments” became the exact reasons people trusted and chose my business.

Inside this episode, you’ll hear:

• 🎭 How a perceived weakness in your business might actually be your biggest draw
• 💇 Why authenticity (like embracing my gray hair!) builds deeper trust with your people
• 🩰 My story of building a home-based studio—and how it attracted the perfect-fit clients
• 📈 How six-week sessions, once seen as a weakness, became our #1 revenue driver
• 🕵️ Questions to ask yourself to uncover what to “feature” in your own studio

And of course, I’ll share how consistency and accountability inside LEVEL UP can help you spot and feature your brilliance instead of hiding it.

Because your quirks? Your isms? Those might be your next big win.

Your GO-TO LINK for all things Brick and Mortar Visibility-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Melissa, Newsletter, & Referral Partners.

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In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity, she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.

When she’s not teaching pliés or hitting publish on a podcast, Melissa coaches other brick-and-mortar business owners to become the only option in town—using smart, sustainable SEO strategies like Google Business Profile optimization, blog content, and simple marketing systems that actually work. Off the clock? You’ll find her chasing her five amazing kids, hiking her favorite trails, or getting her hands dirty in the garden.