From Clicks to Connection: Marketing That Feels Human

Brick and Mortar Visibility

AI is everywhere—and your clients can tell when you’re using it. While that’s not necessarily bad, it has created a shift: people are more skeptical, less trusting, and craving something real.

This week, I’m talking about what that means for your marketing as a brick-and-mortar business owner—and why this is actually a massive opportunity.

We’ll cover:

• Why authenticity is your biggest marketing advantage right now
• How to meet your clients exactly where they are (instead of just telling them what you offer)
• Ways to make your marketing feel human without losing professionalism
• How showing up less curated can create more connection—and more sales

If you’ve been feeling like your marketing isn’t landing, this might be the shift you need.

🎧 Listen now and let’s talk about showing up real, raw, and ready to connect.

Your GO-TO LINK for all things Brick and Mortar Visibility-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Melissa, Newsletter, & Referral Partners.

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In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity, she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.

When she’s not teaching pliés or hitting publish on a podcast, Melissa coaches other brick-and-mortar business owners to become the only option in town—using smart, sustainable SEO strategies like Google Business Profile optimization, blog content, and simple marketing systems that actually work. Off the clock? You’ll find her chasing her five amazing kids, hiking her favorite trails, or getting her hands dirty in the garden.