BW - EP146—003: December 1973 With Rod Serling And The Zero Hour—Selling Radio In The 1970s

Breaking Walls: The Podcast on the History of American Network Radio Broadcasting

Once Jay Kholos sold the show to various radio stations, it was generally up to those stations to sell the show to sponsors. In New York, The Zero Hour was running on WRVR 106.7-FM. WRVR-FM was initially a public radio station owned and operated by The Riverside Church in New York. It began broadcasting on January 1st, 1961. The Riverside Church, located in Morningside Heights, is an interdenominational, interracial, and international church, and has long been a center of activism and social justice. WRVR was the first station to win a Peabody for its entire programming, in part for its documentary coverage of the civil rights movement in Birmingham in 1963. In addition to religious and philosophical discussions with Riverside clergy and theologians, WRVR programming included addresses by political and cultural leaders, like Indira Gandhi, Aldous Huxley, John F. Kennedy, and Margaret Mead. Dr. Martin Luther King Jr. delivered his pivotal “Beyond Vietnam” speech at the Riverside Church over WRVR-FM on April 4th, 1967. The station also featured the heralded weekly program Just Jazz with Ed Beach. In September 1971, WRVR went commercial and shifted to a news format, with the exception of Just Jazz, which continued until 1973. By then, WRVR was experimenting with radio drama in both golden age and new time productions. On September 4th, 1973, part two of The Zero Hour’s “Wife of the Red-Haired Man” took to the air. Radio legend Mary Jane Croft, who was also the wife of Elliott Lewis, was featured in this episode. Years later, she spoke to SPERDVAC about her radio career and late husband. In September of 1973, WRVR was advertising a World Hockey Association exhibition matchup which featured legends Gordie Howe and Bobby Hull. The New York Raiders and later The Golden Blades were intended to be the upstart WHA’s flagship franchise. They were, however, unable to compete with the NHL’s New York Rangers and the expansion New York Islanders. After just two seasons, The Golden Blades moved to San Diego. The WHA folded after eight years in 1979 with four teams: The Edmonton Oilers, Hartford Whalers, Quebec Nordiques, and Winnipeg Jets, joining the NHL.