BW - EP139—006: Martin And Lewis With Monroe And Sinatra—Frank Sinatra Guest Stars

Breaking Walls: The Podcast on the History of American Network Radio Broadcasting

On Sunday November 5th, 1950 at 6PM, NBC launched a new ninety-minute star-studded program called The Big Show. Each episode cost over one-hundred-thousand dollars to produce. Hopes were high. Martin and Lewis appeared twice. This is from the December 17th broadcast. They also became regulars on TV’s Colgate Comedy Hour, which had over sixty-million million weekly viewers. By the summer of 1951, Martin and Lewis had scored with blockbuster films in That’s My Boy and The Stooge, and a sell-out touring act. LIFE Magazine reported tour audience members refused to leave. They began doing free shows afterwards on their hotel fire escapes. The streets were jammed with onlookers. Abby Greshler booked appearances on NBC-TV’s Colgate Comedy Hour, but it still bothered the pair that they’d flopped in radio. They wanted another chance. NBC hired Ed Simmons and Norman Lear—Martin & Lewis’ comedy writers—to write the new program. Dick Mack was the director. NBC offered it as part of their new multi-sponsor experiment called Operation Tandem. Chesterfield Cigarettes, Anacin Tablets, and the makers of Chiclets gum signed on. The new show premiered on October 5th, 1951 to great reviews. Dinah Shore was the guest star. In 1951, Frank Sinatra, at a low point in his career, didn’t make a single significant appearance on radio. Rejected by Hollywood, he turned to Las Vegas and made his debut at the Desert Inn in September. Sinatra became one of Las Vegas's pioneer entertainers. Frank’s first wife, Nancy, filed for divorce. It became final on October 29th, 1951. Daughter Nancy Jr. remembered that time. Frank and Ava Gardner were married in a small ceremony less than two weeks later on November 7th. In financial difficulty following his divorce and career decline, Sinatra was forced to borrow $200,000 from Columbia to pay his back taxes. On Friday, January 18th, 1952 The Martin & Lewis Show took to the air with good friend Frank Sinatra as the guest of honor. This particular episode was a forty-five minute special. This episode’s rating was a 6.0. The overall season rating was 5.5. This is Your F.B.I. over ABC won the 8:30 time slot with a 7.2. Opposite on TV, NBC telecast We The People, and CBS’ Man Against Crime starring Ralph Bellamy pulled a rating of 32. For more information on the career of Frank Sinatra, tune into Breaking Walls episode 85. Even with audiences leaving for TV, Readers of TV-Radio Life voted The Martin & Lewis Show their favorite comedy show of 1952, while the two made the films Jumping Jacks and Sailor Beware.