Why Are There So Many Parks in Pharma Ads?

Breaking the Code

Pharmaceutical advertising is nothing if not, well, repetitive. If you see a commercial that starts with someone walking on a beach, with a dog, dressed in best “coastal grandma” fashion, odds are you’ll assume (correctly) someone is going to talk about a healthcare brand or condition. Diabetes, lung cancer, depression, birth control—you name it, someone on a beach is representing it in an ad. Why we see so much of the same imagery over and over, what this does to impact and efficiency of advertising, and how we should re-think our processes for creating this imagery is all part of our newest installment of Breaking the Code.

If you have any questions, feedback, or just want to say hi, email us at [e-mail]
Check out Breaking the Code on LinkedIn: https://www.linkedin.com/company/breaking-the-code-havas-health-and-you-podcast