Oh, I LOOOOOVE That: Why Conversational Transcripts Can Be Misleading, And Worse

Breaking the Code

It is common practice at marketing agencies to use transcripts as a means of understanding research that has taken place. However, if you want to really understand what happened in an interview, don't rely on transcripts. They are excellent at giving you a sense of vocabulary, and not much else.
Join us as we discuss how we should, and shouldn't, be using transcripts.

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