Let's Be Real About What Doctors Feel Ft. Andrew Gardner

Breaking the Code

Everyone in advertising is aware that our job is to "create emotional connections" with our audiences. While emotion is unarguably a strong driver of behavior change, emotion based interventions only work when we are able to correctly identify true emotions --this is something that our industry struggles with when it comes to doctors.
Doctor's emotions are not simply a mirror of their patient's emotions, nor are they always even related. Listen as we sit down with this week's guest, chief strategy officer Andrew Gardner, as we discuss how doctors actually feel, BS assumptions that are often made about how we think they feel, and approaches to insight generation that will help us get to more a more accurate understanding.

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