Drug Resistance Training That Ends Up Increasing Drug Experimentation, And Other Behavior Change Fails: Consequences of Bad Social Science

Breaking the Code

Not every behavior change intervention goes to plan, and in this podcast we talk about what happens when poorly thought out social-science or behavior change interventions are launched into the wild. It's one thing to have no measurable effect, but it's entirely another to have the opposite of your intended effect on behavior at large. Join us as we talk D.A.R.E., incentivizing people to get vaccinated, and other "backfires" in behavior change.

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