Do Superbowl Ads Do the Job?: Singing Busts, Resilient Athletes, & Family Photos with the Visually Impaired

Breaking the Code

Do you know anyone who just watches the Superbowl for the love of the game anymore? As TV viewers decline across the board, the Big Game on the second Sunday of February remains a must watch event in sports, entertainment, and advertising, hooking the attention from everyone from die-hard sports fans to Swifties.

In this special episode, the full team, Brad, Sonika, and Gabriel play 'Monday Morning Quarterback' and take a social scientist's lens to some notable ads from the night (Pfizer's 'Here's to Science', Dove's 'It's a hard knock life', Google Pixel's 'Javier in Frame'). We also discuss what makes Superbowl ads so distinct from their much less desirable counterparts - everything from the strategy behind them to the viewers who are watching.

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