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Why Don't Firms Believe in Lead Generation?
Manage episode 445121652 series 3555562
محتوای ارائه شده توسط John Tyreman & Mark Wainwright, John Tyreman, and Mark Wainwright. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط John Tyreman & Mark Wainwright, John Tyreman, and Mark Wainwright یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
Believe it or not, lead generation can actually work. Even for accounting, AEC, or consulting firms. In this episode, John and Mark break down the importance of lead generation, exploring why firms need to take it seriously beyond just waiting for RFPs. They highlight various lead sources, compare inbound and outbound strategies, and discuss effective multi-channel approaches. In this conversation, you’ll learn:
- How we define a “lead” in the context of a professional services firm
- Why many expert firms don’t believe in generating leads
- The point in a firm’s growth cycle where firms explore lead generation
- Various sources that have contributed leads to both John and Mark’s businesses
- Examples of firms that are doing lead generation effectively today
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