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Ep67 (Part 1) Fuel10k: Build a £Multimillion Protein Breakfast Brand & Then Sell It
Manage episode 382243785 series 2820831
محتوای ارائه شده توسط Brand Growth Heroes Mini MBA and Fiona Fitz | Brand Growth Heroes Mini MBA |. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Brand Growth Heroes Mini MBA and Fiona Fitz | Brand Growth Heroes Mini MBA | یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
Are you curious to know what it's like for a founder in the week before a sale of their business?
➡ If you're building your consumer packaged goods business with the hope of one day selling it, and if you've ever wondered what it would be like to sell your branded business, then you've got to listen to this. Last week, FUEL10K (protein breakfast range) was sold to renowned UK CPG business Premier Foods.
In a two part series, Brand Growth Heroes host Fiona Fitzpatrick talks to Barney😜 Mauleverer about:
- How he & his team BUILT FUEL10K
- Why it was the right FIT for Premier Foods, and
- What it was like for him in the WEEK BEFORE the sale of the business at the end of October 2023.
First up - we revisit our episode with Barney from 2020, where the business was already turning over £12M in revenue and present in multiple international markets.
Barney Mauleverer cut his teeth in food and drink during the front five years of early stage Innocent Drinks. Leaving in 2006 as European Manager, Barney sought a more entrepreneurial route of his own and set up food brand exporting company Fresh Marketing with pal Alex Matheson.
Listen to how Barney and his team built the Fuel 10K business, and in the next episode launching soon, we'll explore what it took to sell the business to Premier Foods.
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