#073: Launching a Winning Online Course with Chris Kyle

Book Profit Secrets with Ray Brehm

Chris Kyle is a coach, teacher, and e-learning expert. He’s also the founder and CEO of Launch Academy, a deep-dive online training program community to help authors, speakers, and experts create and launch profitable online courses. Chris is the co-author of the number one best-selling book Internet Marketing Secrets. He started as a coach doing one-on-one work with business owners and entrepreneurs and then received a full-time Chief Marketing/Development Officer role through a client where he created courses with some of the world's most well-known teachers. Chris fell in love with the e-learning space and eventually started Launch Academy, which has been his focus over the last several years.
Today, there are so many opportunities for authors to create amazing online courses and teach their passion. Your book is your calling card and what brings you visibility, but it’s often not your primary money maker. Chris recommends that authors shift their mindset from selling books to finding a way to teach the material. Launching a course is a great way to make a ton of money and build a sustainable community and audience along the way. We discuss how and when to launch your online course and how to set up the right system. We also talk about why tech isn’t the most important thing in creating a course, how to step through imposter syndrome, the essential elements of a great online course, and why courses are key in creating a community.
What’s Inside:

• How Chris got into the e-learning space and founded Launch Academy.
• Why authors should shift their mindset and commit to developing a course.
• The myth that tech is the most important component of an online course.
• The essential elements of creating a great course.
• Why courses are key in creating a community around your message.

Mentioned In This Episode:
Ray.fm
ChrisKyle.com/ebook