Target Markets - Ep. 56

Board Game Business Podcast

Today we talk about designing and publishing games for a particular market. Here are some of the topics/questions we cover:

• What's a target market?
• Which markets are commonly considered in the board game industry?
• Identifying the market that's right for your game.
• Should I use elements to my game to fit a particular group of consumers?
• Do publishers have a specific market in mind when they are scouting games?
• How do things like ease of play and length of play factor into a market segment?
• Should I design a game for a specific market?
• Should designers put their target market on their sell sheet?
• Are there specific conventions where you'll find publishers for specific markets?