[PODCAST] Yurii Kyparus on Tokenizing Attention with Wallchain Quacks

Block by Block: A Show on Web3 Growth Marketing

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Summary
In this conversation, Yurii, co-founder of Wallchain, shares his journey into the crypto space, detailing his experiences with MEV bots and the transition to developing Wallchain Quacks. The discussion covers the importance of attention in the crypto market, the challenges of building a consumer brand, and how Wallchain Quacks aims to quantify and leverage attention for influencers and brands. Yurii also addresses the competitive landscape, the two-sided market dynamics, and the blockchain aspects of their product, while outlining future plans for expansion and feature development.
Takeaways
— Yurii’s journey into crypto began with his co-founder Max during their academic years.
— They transitioned from B2B MEV protocols to B2C products due to market inefficiencies.
— Attention is a fundamental currency in the crypto space.
— Wallchain Quacks aims to quantify attention for crypto projects.
— The platform seeks to eliminate middlemen in influencer marketing.
— Loyalty and consistency are prioritized in rewarding influencers.
— The focus is on creating a new market rather than competing with existing players.
— The product is currently in closed beta with plans for future expansion.
— On-chain activity will be used to validate influencer credibility.
— Future features will include leaderboards and support for multiple content types.
Chapters
(00:00) Yurii’s Journey into Crypto
(06:09) Transitioning to Wallchain and Market Analysis
(12:47) Introducing Wallchain Quacks
(19:09) Differentiators and Competitors in the InfoFi Space
(25:26) Building a Two-Sided Market
(31:37) The Blockchain Aspect of Wallchain Quacks
(41:07) Future Roadmap for Wallchain Quacks

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See other Episodes Here. And thank you to all our crypto and blockchain guests.

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1. Yurii’s Journey into Crypto (00:00:00)

2. Transitioning to Wallchain and Market Analysis (00:06:09)

3. Introducing Wallchain Quacks (00:12:47)

4. Differentiators and Competitors in the InfoFi Space such as Kaito and Cookie3 (00:19:09)

5. Building a Two-Sided Market (00:25:26)

6. The Blockchain Aspect of Wallchain Quacks (00:31:37)

7. Future Roadmap for Wallchain Quacks (00:41:07)