[PODCAST] Lyron Ko Ting Keh: Seismic Systems, Building a Safer, Smarter Layer with the Encrypted Blockchain

Block by Block: A Show on Web3 Growth Marketing

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Summary

In this episode, Lyron Co Ting Keh, co-founder and CEO of Seismic Systems, shares the story behind their recent funding round and what Seismic is building—a blockchain platform for encrypted financial services. Lyron explains how the current financial infrastructure still meets the minimum bar for most users, but fails to serve more sensitive or complex needs, especially around B2B lending and credit.

He talks about how Seismic is tackling fragmentation in crypto, offering a unified and encrypted environment that can support native applications and allow for meaningful experimentation. Lyron reflects on the importance of deep user research, how his background in AI influences Seismic’s design choices, and why long-term thinking is essential when building in crypto. He also outlines their roadmap, the role of the community, and how Seismic plans to empower underserved small businesses.
We also go into how to pitch to VC's and why Polychain Capital, a16z, saw that was special in Lyron and Seismic Systems.

Takeaways

— Seismic focuses on high-sensitivity payment flows, bringing encrypted financial services on-chain.

— Most existing systems are “good enough,” but don’t meet the needs of more complex or privacy-sensitive users.

— A major problem in crypto is fragmented encryption—Seismic aims to solve that by unifying the environment.

— The team is building native apps from the ground up, informed by deep user research.

— Fragmentation in crypto complicates order routing and transaction execution.

— Seismic targets the SMB lending market, which is underserved and inefficient.

— Crypto provides structural advantages for underwriting and loan distribution.

— Seismic’s model includes incentivizing developers and users in differentiated ways.

— Community engagement is core to Seismic’s long-term strategy.

— Lyron draws inspiration from AI and emphasizes faster iteration and feedback loops.

— The roadmap includes beta testing, developer incentives, and a full mainnet launch.

Timeline

(00:00) Introduction to Seismic Systems and Funding Announcement

(01:43) Understanding Seismic’s Market and Value Proposition

(06:21) Seismic’s Unique Approach to Encrypted DeFi

(12:14) Incubation of Native Applications for Seismic

(15:02) Lyron’s Journey into Crypto and Seismic’s Development

(17:17) User Research and Identifying Market Needs

(21:52) Challenges in Feedback Loops and Market Signals

(26:07) Understanding Fragmentation in Crypto Transactions

(28:18) Seismic’s Approach to Credit and Lending

(29:09) The Challenges of SMB Lending

(32:32) Innovations in Underwriting with Crypto

(34:09) Seismic’s Business Model and Community Engagement

(39:21) Roadmap and Future Plans for Seismic

(41:04) Incentivizing Community and Developer Engagement

(45:41) Inspirations and Influences Beyond Crypto

Follow me @shmula on X for upcoming episodes and to get in touch with me.
See other Episodes Here. And thank you to all our crypto and blockchain guests.

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1. Introduction to Seismic Systems and Funding Announcement (00:00:00)

2. Understanding Seismic’s Market and Value Proposition (00:01:43)

3. Seismic’s Unique Approach to Encrypted DeFi (00:06:21)

4. Incubation of Native Applications for Seismic (00:12:14)

5. Lyron’s Journey into Crypto and Seismic’s Development (00:15:02)

6. User Research and Identifying Market Needs (00:17:17)

7. Challenges in Feedback Loops and Market Signals (00:21:52)

8. Understanding Fragmentation in Crypto Transactions (00:26:07)

9. Seismic’s Approach to Credit and Lending (00:28:18)

10. The Challenges of SMB Lending (00:29:09)

11. Innovations in Underwriting with Crypto (00:32:32)

12. Seismic’s Business Model and Community Engagement (00:34:09)

13. Roadmap and Future Plans for Seismic (00:39:21)

14. Incentivizing Community and Developer Engagement (00:41:04)

15. Inspirations and Influences Beyond Crypto (00:45:41)