FreshMenu started in 2014 and pioneered the concept of an online restaurant and delivery service

BlitzBusiness Indian Podcast

Rashmi Daga laid the foundation of one of the most exciting food tech companies - FreshMenu in September 2014. Armed with a rich experience in spearheading and managing several start-ups and diverse businesses, she wants to bring the best of food to customers table tables. Aimed at rescuing food- seekers from mundane meals, FreshMenu is on a constant quest to whip-up interesting food options in the kitchens spread out across the city that deliver freshly cooked food to the doorsteps of its customers.

Armed with an MBA from IIM, Ahmedabad, Rashmi started her career as a Business Manager at IBM in 2003 where she handled an extensive portfolio of corporate and government clients. She then went on to enjoy successful tenures at LifeScan (One growing fastest-growing franchises of Johnson & Johnson) and TutorVista.

Rashmi started her entrepreneurial journey with Afday.com, an online business which focused on selling curated art and craft products. During this period, she developed a network of artists across India.

Subsequently, Rashmi has also worked with segment leaders such as Bluestone.com and Olacabs. At Bluestone, she launched successful offline sales strategies like small format guide stores and home-trial that saw significantly higher customer conversions than online sales. At OlaCabs, Rashmi was responsible for strategic alliances with several online travel companies as well as large corporates to accelerate sales.

This width of experiences across industries and leading names have equipped Rashmi to scale and build a formidable brand with FreshMenu in the Indian food-tech market.

Rashmi enjoys listening to Bollywood classics and cooking. She lives in Bangalore with her husband and daughter.

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