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Identifying Your Ideal Customer Base
Manage episode 358799888 series 2908101
محتوای ارائه شده توسط Peter Wilson. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Peter Wilson یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
Is the “ideal customer” for your business anyone? If so, you are making a big mistake.
Peter and Chris examine why identifying your ideal customer base is essential to a successful marketing plan. Their conversation is guided by the principles laid out in Alan Dib’s book “The 1-Page Marketing Plan.”
They explain how to use the Personal Value Profitability (PVP) method to identify your ideal target market based on personal fulfillment, value to the marketplace, and profitability.
Want to get a free copy of “The 1-Page Marketing Plan” by Alan Dib? The first 25 people that send an email to free@bizmktg.com will receive a free copy of the book. Note: Open to U.S. residents only and we will only ship to U.S. postal addresses.
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