Episode 35: From Mattresses to Mentoring Entrepreneurs, Dale Carlsen Shares His Strategy.

Bite Sized Finance

Can an innovative approach to customer service redefine an entire industry? Join me, Kelly Brothers, in a conversation with Dale Carlsen, the trailblazing founder of Sleep Train Mattress Company, and Cameron Law, the dynamic Executive Director of the Carlsen Center for Innovation and Entrepreneurship at Sacramento State University. Hear Dale recount his remarkable transition from a mattress manufacturing employee to leading a thriving business, all while overcoming early challenges and initial skepticism from his father. Discover how his relentless pursuit of opportunity and problem-solving revolutionized customer service in the mattress industry. We then shift gears to explore the birth of the Carlsen Center for Innovation and Entrepreneurship, a testament to Dale and Katie Carlsen's commitment to their community. With insights from Cameron Law, we delve into the center's mission to transform Sacramento into a premier hub for innovation and entrepreneurship. Learn how this visionary center aims to unify the region's fragmented entrepreneurial ecosystem, offering vital resources and support to both students and regional entrepreneurs through various impactful programs and initiatives. Finally, we'll explore the broader themes of fostering an entrepreneurial mindset and the critical support systems that can turn a great idea into a successful venture. Through personal anecdotes and practical advice, we highlight the importance of community support and mentorship in the entrepreneurial journey. Dale shares how Sacramento's collaborative ecosystem, bolstered by local leaders and institutions, is nurturing the next generation of innovators and ensuring that the entrepreneurial spirit thrives at any age. Learn more about the Carlsen Center by visiting: https://www.csus.edu/center/carlsen/ For more information on what we provide at CAPTRUST visit www.captrust.com. You can contact me, Kelly Brothers, through the show at: [e-mail] To reach me at CAPTRUST visit www.captrust.com/locations/sacramento-ca/ Episode Highlight Timestamps (07:14 - 08:35) Radio Personalities Boost Mattress Sales (10:09 - 13:41) Empowering Employees Through Ownership (16:55 - 19:04) Building a Hub for Innovation (20:21 - 21:24) Entrepreneurial Support and Recognition (25:44 - 27:15) Entrepreneurs (31:29 - 33:14) Supporting Foster Kids in Business (37:39 - 38:46) Entrepreneurship at Any Age (43:36 - 44:03) Loss, Success, and Father's Approval Chapter Summaries (00:00) Entrepreneurial Journey and Success Entrepreneur Dale Carlsen shares his journey from mattress company to Sleep Train, highlighting seizing opportunities and innovative customer service. (14:28) Building a Regional Innovation Hub The Carlsen Center for Innovation and Entrepreneurship at Sacramento State University fosters entrepreneurial spirit and connects resources for student and regional entrepreneurs. (19:05) Born or Made The Carlsen Center for Innovation and Entrepreneurship supports global entrepreneurs and social ventures, bridging the gap between ideas and successful execution. (27:00) Entrepreneurship and Social Impact Fostering an entrepreneurial mindset, connecting with customers, leveraging networks, and supporting social causes in Sacramento's collaborative ecosystem. (37:52) Entrepreneurial Spirit and Support Transitioning into entrepreneurship at any age, supportive mentors, resources for budding entrepreneurs, fostering an entrepreneurial mindset in children. (47:36) Community Support for Entrepreneurs Seek help and support from community for successful outcomes in entrepreneurship and fostering children. Gratitude for Dale and Katie's efforts.