Ep. 47 - Navigating Business and Life Together: Lessons from Jodie Spears and Glenn Berkman

Big Talk About Small Business

Curious about how a chance meeting at a party can turn into a thriving business and life partnership? Join us as we sit down with Jodie Spears and Glenn Buercklin, the creators of the Couples Inc Podcast and founders of Living Pink. Jodie shares her deeply personal journey through breast cancer and how it inspired the birth of their marketing consulting firm. With stories from her early days in AM radio to the heartfelt moments that shaped their path, this episode is a blend of humor, resilience, and the power of storytelling.
Navigating the complexities of working with your significant other? We unpack the challenges and strategies that make it work, emphasizing the crucial role of the three Ts: talent, time, and joy. Clear role definitions and trust are the bedrock of any successful partnership, and Jodie and Glenn's insights provide a roadmap for other entrepreneurial couples. We also reflect on how role clarity not only fosters harmony within the partnership but also ensures a cohesive and efficient business environment.
For those intrigued by the nuances of B2C marketing, this episode is a goldmine of practical advice. From rebranding efforts to community engagement, we explore how attention to detail and personalized service can drive business success. We address the post-pandemic frustrations with QR code menus and the importance of balancing traditional and digital marketing. Whether you're a small business owner or just passionate about effective marketing and customer service, this conversation offers valuable lessons and insights from industry veterans.

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1. Ep. 47 - Navigating Business and Life Together: Lessons from Jodie Spears and Glenn Berkman (00:00:00)

2. Small Business Journey With Living Pink (00:00:05)

3. Working Together (00:11:28)

4. Long-Term B2C Relationship Building (00:20:09)

5. Marketing Mix for Connecting With Customers (00:29:58)

6. Small Business Marketing and Customer Service (00:42:22)