EP3 - Nigel Wright on New Balance, Basketball, Grassroots Sports and Branding

BEYOND THE ATHLETE PODCAST

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Join us in this episode of Beyond The Athlete as we sit down with Nigel Wright, one of the driving forces behind the Global Brand Marketing strategy for Basketball at New Balance. Nigel shares his incredible journey, providing a glimpse into his life, experiences, and the exciting world of sports marketing.

We dive into Nigel's story, from his humble beginnings to his pivotal role at New Balance and we discover how his passion for sports fuelled his career trajectory and shaped his approach to brand marketing in the competitive world of athletics.

During our conversation, Nigel sheds light on what it’s like working in the dynamic environment of New Balance. He reveals the company's ethos, values, and the unique challenges and triumphs of steering the brand's presence within the basketball space.

Moreover, we explore the intersection of sports and marketing, gaining insights into the strategies that propel New Balance forward in an ever-evolving industry. Nigel offers valuable perspectives on the future of New Balance, hinting at upcoming innovations, and collaborations.

Whether you're an aspiring marketer, a sports enthusiast, or simply curious about the behind-the-scenes action in global brand marketing, this episode promises to inspire and inform. Nigel's wisdom, coupled with his passion for both sports and branding, will leave you motivated and eager to witness the future unfold for New Balance.

Hope you enjoy this episode and you can also watch the video on youtube via the link below.
Nigel Wright - https://instagram.com/niwright?igshid=MzMyNGUyNmU2YQ==

Beyond The Athlete EP3 on Youtube - https://youtu.be/qZhj0BPNFbA

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