Unlocking the Secrets of Brand Strategy at Zillow

BETWEEN TWO PIXELS

Unlocking the Secrets of Brand Strategy at Zillow | Between Two Pixels Podcast

In this episode of the 'Between Two Pixels' podcast, Between Pixels Co-CEO Bryan Owen sits down with Dave Healing, the Senior Director of Brand at Zillow, to explore how brands can build meaningful connections with consumers. Healing shares his journey, insights from his career, and dives deep into how Zillow has evolved its brand strategy to remain a household name. Learn about the importance of storytelling, the integration of brand and content, and how Zillow maintains trust and engagement in a rapidly changing marketplace. Whether you're a marketing professional or just curious about brand dynamics, this episode offers invaluable takeaways. Tune in to discover how Zillow is making home a reality for more people every day.

00:00 Introduction to the Podcast and Today's Topic

01:19 Guest Introduction: Dave Healing from Zillow

02:27 Dave Healing's Career Journey

04:16 Understanding Zillow's Brand Strategy

05:57 Zillow's Evolution and Consumer Engagement

11:31 Transparency and Innovation at Zillow

22:19 Marketing and Product Integration

26:22 Effective Channels for Storytelling

27:19 Optimizing the Search Process

27:45 Introducing Sky Tour

28:23 Engaging Through Owned Channels

28:58 Social Media Strategy

31:18 Measuring Success

35:31 Agency Collaboration

38:52 Fostering Creativity and Innovation

42:12 The Role of Storytelling

44:20 Social Content Strategy

46:48 AI and Brand Authenticity

48:06 Future of Brand-Consumer Relationships

51:59 Concluding Thoughts on Brand Integration