Amazon Advertising: Boosted Posts and Vertical Video Insights

Better Advertising with BTR Media

#038 - In this episode of "Better Advertising with BTR Media," Justin Nuckols and Nick Amos from the BTR team dive into some of the newer updates with Amazon advertising. They share insights on Amazon DSP and PPC as well as unique strategies used by big brands in the industry. Justin introduces Nick, who talks about his transition from college to becoming an advertising specialist, sharing personal stories and his love for running. They discuss new ad types available on Amazon, like boosted posts and vertical video ads, offering tips for advertisers to leverage these tools for brand growth. Nick's journey from a newcomer to leading accounts at BTR Media illustrates the dynamic and collaborative environment at our company, in which we emphasize continuous learning and client relationship building. The episode explores the benefits of these creative ad types, providing listeners with actionable advice for enhancing brand visibility and sales on platforms like Amazon, Walmart, Instacart, Target, and more.

Key Takeaways:

• Boosted Posts: A feature now open to all advertisers, allowing them to leverage high-engagement social-style posts on Amazon into paid ads leading to sales.
• Account Evolution: Nick Amos's journey from a beginner to an advanced strategist in PPC advertising, emphasizing the value of continuous learning and growth in the ad industry.
• Vertical Video Ads: A new ad format specified for mobile, offering brands the opportunity to utilize their social content on Amazon, driving users directly to their storefront pages.
• Team Culture: Emphasis on teamwork and shared objectives as a key element to success in the advertising space, as evidenced by Nick's experience at BTR.

Resources:

• Visit the BTR Media Website
• Amazon Learning Console
• Connect with Nick Amos on LinkedIn
• Connect with Justin Nuckols on LinkedIn

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