The Banking & Payments Show: The Role of ATM’s In Retail Media | May 14, 2024

Behind the Numbers: an EMARKETER Podcast

Today’s podcast episode of The Banking & Payments Show explores the future role ATMs will play in retail media. Host Rob Rubin is also joined by Stuart Mackinnon, COO of NCR Atleos, to discuss why ATM networks continue to grow despite the surge in options for cashless purchasing. We also discuss how advertisers on the Chase Media Solutions platform can use purchase history data to target ads on Chase’s digital platforms. Listen today!

Resources mentioned in today's episode:

https://thefinancialbrand.com/news/bank-marketing/digital-marketing-banking/chase-turns-first-party-data-third-party-cookies-crumble-176862/

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For a transcript of this episode click here:

https://www.emarketer.com/content/podcst-banking-payments-show-role-of-atm-s-retail-media

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