Pivoting Your Membership with Colin Gray

Behind The Membership with Callie Willows

Joining me on this episode of Behind the Membership is Colin Gray from The Podcast Host Academy.

Colin actually had a false start with his membership, something many of us fear, but is now starting to thrive after pivoting his approach and brand.

Colin's membership is still quite young, but he shares some great insights, including:

• Why his first membership site didn't quite work and what he did to fix that
• Making a natural link between free and paid content, and the different roles his blog and podcast play
• Why he's not sure about having a community in the membership
• The challenge of creating ongoing value
• How live support plays a large part in his membership success
• The value in creating short actionable content to aid member results
• How looking outside of other membership sites for inspiration is a good idea
• How he's adding a SaaS product into the mix with his membership
• and more!