Episode 74 - Kate Congreve

Behind The Billboard

Visuals: https://getbehindthebillboard.com/episode-74-kate-congreve

We love firsts on the podcast. So episode #74 is a treat for Dan and Huge who hosted Kate Congreve our first ever producer. And not just any producer, but a producer at Mother, Campaign’s current agency of the year.

Kate shared many brilliant stories from her career to date, having worked both agency and production side.

We talked Snickers and skateboarding and how she helped put together the shoot for Paul Belford while at AMV. Shot by James Dimmock it’s a beautiful campaign with some eye-opening stories about casting.

Next was another fascinating shoot, this time for Hovis at JWT, working with brilliant creative team Claudia & Verity and photographer Kelvin Murray, managing to shoot everything in camera.

And then the Mother years, packed full of more amazing work. IKEA, Stella Artois. KFC, Uber. Four monster campaigns. Everyone an award winner, crafted to perfection.

The KFC story is particularly interesting. Try promoting a finger lickin’ brand during a time when the last thing you should do was lick your fingers. Hear how the work still ran during the pandemic.

Thanks Kate for coming in and sharing your stories. We loved it.