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Milk, mustaches, and the messenger effect
Manage episode 378278055 series 3438351
In this episode,we explore the success of the "Got Milk" campaign, which tapped into the power of loss aversion, humor, and the messenger effect by using celebrities to emphasize what people would miss out on if they didn't have milk, ultimately generating over $1 billion in sales for the dairy industry.
55 قسمت
Milk, mustaches, and the messenger effect
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
Manage episode 378278055 series 3438351
In this episode,we explore the success of the "Got Milk" campaign, which tapped into the power of loss aversion, humor, and the messenger effect by using celebrities to emphasize what people would miss out on if they didn't have milk, ultimately generating over $1 billion in sales for the dairy industry.
55 قسمت
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