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How Brands Win with Matt Johnson, author of Blindsight
Manage episode 442271194 series 3438351
We talk with Matt about his favorite practical examples of behavioural science being applied by brands. We cover how Pret a Manger use uncertain rewards to excite customers, how Perrier harnessed the principle of essentialism to launch in the US and why more brands should think about marketing to groups rather than individuals.
55 قسمت
How Brands Win with Matt Johnson, author of Blindsight
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
Manage episode 442271194 series 3438351
We talk with Matt about his favorite practical examples of behavioural science being applied by brands. We cover how Pret a Manger use uncertain rewards to excite customers, how Perrier harnessed the principle of essentialism to launch in the US and why more brands should think about marketing to groups rather than individuals.
55 قسمت
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