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Candy, comedy, and the power of a cue
Manage episode 378278058 series 3438351
In this episode, we discuss the power of triggers and cues in marketing, emphasizing the
importance of associating a specific time, place, or mood with a product to convert intention into action. While also highlight the effectiveness of humor in advertising, explaining how humor can boost recall, positivity, and purchase intent.
56 قسمت
Candy, comedy, and the power of a cue
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
Manage episode 378278058 series 3438351
In this episode, we discuss the power of triggers and cues in marketing, emphasizing the
importance of associating a specific time, place, or mood with a product to convert intention into action. While also highlight the effectiveness of humor in advertising, explaining how humor can boost recall, positivity, and purchase intent.
56 قسمت
Alle Folgen
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