The Product Expansion Strategy of Marcus by Goldman Sachs

Banking Transformed with Jim Marous

Over the past year, Marcus by Goldman Sachs has continued to expand offerings, including teaming up with Amazon and Walmart to offer loans to sellers on their marketplaces, buying the General Motors credit card business, launching Marcus Insights smart tools and trackers, and most recently, announcing the offering of a digital investing platform.

All of this is before the long-anticipated addition of a digital checking account..

We are very fortunate to be joined by Sonali Divilek, head of product for consumer business at Goldman Sachs, which includes Marcus by Goldman Sachs. Sonali discusses the product development strategy of Marcus, and how a partnership mentality has helped Marcus become a force in the retail banking ecosystem.

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