The Art Of Active Listening As A Banker | Ep 23

Banking on Sales Success with Brian Drake

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In this episode of Banking on Sales Success, I dive into a powerful skill every banker needs: active listening. Whether you’re trying to build deeper relationships with clients or improve your sales strategy, active listening is a game changer.

🔑 What You’ll Learn in This Episode:

• The difference between common listening responses vs. true active listening.
• How to uncover what clients really care about—their investments, retirement plans, and financial goals—by asking the right questions.
• Why simply acknowledging a client’s response or trying to relate to them can hurt your sales success.
• Practical steps to apply active listening techniques that will lead to more meaningful conversations and increased client trust.

When you practice these active listening techniques, you’ll find clients opening up about critical financial details, not just small talk like weekend plans or hobbies. This is how you transition from a surface-level banker to a trusted financial partner.

👉 Who Is This Episode For?

• Bankers looking to improve their sales conversations and client relationships.

If you're ready to take your sales skills to the next level and have more meaningful conversations with clients, this episode is for you.