154. Baking it Down - Cottage Curb Appeal

Baking it Down with Sugar Cookie Marketing 🍪

🏡 Cottage Curb Appeal - How zhuzhing up your front lawn can increase sales.

🌼 Happy first day of spring! And with sunny skies (for some of us - ⛄ my apologies to y'all gettin' snow), it's time to consider that curb appeal - ya know, 👀 the stuff people are glancing at as they walk up to your house to snag their sweet treats.

Ya see - marketing encompasses more than just cute captions and pretty social media posts. 🎀 It's also packaging and customer experience - and if you have at-home pick-ups, that includes your front stoop. Doubtful that a hoarder also has a stain-free kitchen countertop - 🧼 as such, we want our home to reflect our products: clean, nice, approachable, and pretty.

In this week's podcast, 🌱 we cover some spring cleaning check-list items and after that, how to turn some turf cleanup into local community group sales 🤑

Okay cool - that entire list is pretty self-explanatory, but hey, I never said no to saving a checklist and checkin' it twice (🎅🏻 call me the Santa of several to-do lists).

🤔 "Heather, where's the part where I make more sales? I know how to mow."

Okay - 🔑 here's the key. For the following tasks, you are NOT going to shop online or on Google. You're going to shop l-o-ca-l-l-y and you're going to go about it by asking in local community groups... 🤫 as a baker.

• 🧹 Finding a local powerwasher.
• 🧹 Hiring a carpet cleaner.
• 🧹 Looking for a custom wreath maker.
• 🧹 Sourcing a custom wooden sign maker (woodworker).
• 🧹 Searching for a custom doormat maker.
• 🧹 Bonus Options: Finding a window washer.

And here's how you're going to ask for these local business recommendations:

1. ✅ Go to a local community group.
2. ✅ Take a picture of your front yard - pictures get more views in groups.
3. ✅ Post something like this: "Hey [community group]! People often pick up their cookie orders from my doorstep, so I absolutely need to spruce it up for spring! I'm looking for a local small business to do [local service]."
4. ✅ Then actually hire the business.
5. Before the business gets there, take a before picture. Once the business leaves, take an after picture.
6. ✅ Go back to the community group and leave a review for the business posting the before/after photos + tagging that business + tag the person who recommended them to you + and tag the admins for running such an awesome resource group.

Wash rinse and repeat (🐶 both the posts and your front door if you have a dog like Ray).

👂 Snag this podcast on any major podcast player (Spotify, Apple Music, Audible, Amazon Music, or your desktop) by clickin' here - Episode 154 - Cottage Curb Appeal.