Give your audience a taste of membership with free trials | Norma O’Mahony | #19

Backstage with Patreon

By offering a free trial, you can invite your audience to try out one of your paid membership levels for free for seven days, before committing. This short, but immersive, experience gives curious fans a real taste of your membership — one that can inspire them to sign up for the long term.

In this episode, Norma O’Mahony, a product manager on Patreon’s Growth team, walks through how free trials work, data illustrating how free trials improve creators’ earnings, and tips for getting started.

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