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Winning Big with ABM: B2Boring With Kristina Jaramillo
Manage episode 433851390 series 3578279
محتوای ارائه شده توسط Chris Rack. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Chris Rack یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
Join Chris as he sits down with Kristina Jaramillo, President of Personal ABM, to explore the current state and challenges of account-based marketing (ABM). They dive into the importance of personalizing ABM strategies, focusing on quality over quantity, and the critical role of a strong post-sale ABM strategy in driving customer loyalty and repeat business.
Key Highlights:
- The evolution of ABM into a go-to-market approach.
- The importance of personalizing the ABM strategy for each account.
- Differentiating between ABM software and strategy.
- The significance of a strong post-sale ABM approach.
- Challenges in engaging high-value accounts and the role of quality over quantity in ABM efforts.
Kristina Jaramillo on LinkedIn
Chris Rack on LinkedIn
To learn more about how pharosIQ can help you achieve revenue goals, visit us here.
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