))
Evolving Agency Landscape and AI's Impact in Marketing: B2Boring With Genesis Capunitan
Manage episode 422076833 series 3578279
محتوای ارائه شده توسط Chris Rack. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Chris Rack یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
In this episode, Chris and Genesis explore significant changes in the agency world and the rise of AI in marketing. They discuss the consolidation of agencies and the challenges it brings, the transformative role of AI in enhancing agency productivity, and the evolving relationship between branding and demand generation.
Key Highlights:
- Agency Consolidation: Exploring the cultural and process challenges in the agency world.
- AI in Marketing: Discussing generative AI's role in creativity and productivity, not as a job replacer.
- Branding vs. Demand Generation: Balancing long-term brand equity with immediate sales goals.
- Brand Exposure: Its critical role in lead generation and the importance of engaging campaigns.
- Bluebeam's Innovation: A case study on time-saving and error-prevention in software marketing.
- AI's Future Role: Predicting significant transformational changes in business due to AI.
To learn more about how pharosIQ can help you achieve your revenue goals, visit us here.
30 قسمت
اشتراک گذاری
