#214: Q&A with Dave | Brand vs. Demand, Personality In Your Marketing, and The Most Successful B2B Marketing Campaigns

B2B Marketing with Dave Gerhardt

In this solo episode, Dave shares his POV on marketing with answers to a bunch of burning questions, including:

• Balancing Brand vs. Demand
• Working with the sales team vs. serving customers
• How to inject personality into your brand
• The most successful marketing campaigns Dave was a part of in his career
• How to plan and brainstorm good marketing ideas
• The biggest mistake marketing teams make
• How to structure a marketing team
• How did you know it was the right time to start your own company?
• How to best differentiate in a crowded competitive market with similar feature offerings

Timestamps

• (00:00) - - Intro to Dave
• (04:08) - - Balancing brand, demand, and customer-centricity in marketing
• (06:46) - - Infusing personality into marketing
• (11:06) - - Most successful marketing campaigns and why they worked
• (18:28) - - The concept of marketable moments and creating momentum
• (21:48) - - Marketing at Drift and Privy
• (23:42) - - How to plan and brainstorm campaign ideas
• (26:43) - - Biggest mistakes marketing teams make
• (28:15) - - Structuring marketing teams for different business needs
• (29:02) - - The journey to starting Exit Five as a company
• (31:25) - - Brand marketing versus demand marketing for scaling startups
• (34:03) - - Differentiating positioning in a crowded market
• (37:29) - - Closing thoughts

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

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