#206: Drive | How to Build an AI-Powered $0 CAC Strategy with Kyle Coleman, CMO at Copy.ai

B2B Marketing with Dave Gerhardt

This episode is from Drive 2024, our first-ever in-person event for B2B marketers in Burlington, Vermont. Kyle Coleman, CMO at Copy AI and former SVP of Marketing at Clari, hosted a session on leveraging AI to create a $0 CAC strategy that drives demand generation. With a career spanning leadership roles in B2B SaaS, Kyle brings a wealth of experience in building high-performing teams and transforming go-to-market strategies.

Kyle covers:

• Why developing a provocative point of view is critical to differentiate your brand
• How to build a content flywheel that aligns operations, drives consistency, and improves velocity.
• Strategies to reduce “go-to-market bloat” and streamline processes for sustainable growth.

Timestamps

• (00:00) - - Intro to Kyle
• (05:23) - - Content is strategy, but most companies have bad content
• (06:34) - - Force a choice, not a comparison
• (09:36) - - Book recommendations for thinking about your company differently
• (12:31) - - Identifying core problems and target audience
• (15:50) - - What is GTM Bloat?
• (19:54) - - Beat the friction out of your process
• (21:58) - - How to create a demand flywheel
• (27:48) - - Non-negotiable content types
• (29:11) - - Real thoughts from real subject matter experts
• (33:55) - - Harness the power of the internet
• (35:48) - - Always-on ways to capture the demand you create
• (39:06) - - Q&A

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