#203: Strategy | Why Cookie Cutter Marketing Doesn’t Work with Gurdeep Dhillon, CMO at ContentStack

B2B Marketing with Dave Gerhardt

Player FM - Internet Radio Done Right

11 subscribers

اضافه شده در three سال پیش

محتوای ارائه شده توسط Exit Five and Dave Gerhardt. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Exit Five and Dave Gerhardt یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal

Silver Linings with The Old Gays

1
Our Chosen Family: "The gay community is much bolder today." 33:19

20 روز پیش33:19

پخش در آینده

لیست ها

پسندیدن

دوست داشته شد

33:19

What’s the secret to lasting friendships? How does queer community show up through the ebbs and flows of life? And what’s the REAL story behind the “YMCA” song? In the first episode of Silver Linings, The Old Gays dive into an essential part of queer life: chosen family. They discuss the vital love, support, and sense of belonging that community provides, especially during life's toughest moments. They open up about what “queer” means to them, how chosen family has impacted their lives, and how to maintain close bonds over time–including their love for each other! “We’ve come a long way, baby.” Family isn’t just what you’re born with; it’s the people who show up, shape you, and stick around. See omnystudio.com/listener for privacy information.…

حدود یک سال پیش 52:19

MP3•خانه قسمت

In this episode, Dave is joined by Gurdeep Dhillon, CMO of Contentstack. Gurdeep has built an impressive career leading marketing at some of the biggest names in enterprise software, from SAP to Adobe, Marketo to Zoura. Now at Content Stack, he's challenging conventional B2B marketing wisdom in rethinking how enterprise companies should approach demand generation and brand building. In this conversation, Dave and Gurdeep dive deep into why marketing is ultimately a game of memory and reputation, not just lead generation.

Dave and Gurdeep cover:

The role of Demand Gen in 2025 (and what's changed)
Why Brand and Reputation should be prioritized over Lead Generation
Proven strategies to create urgency and close sales deals in enterprise markets
A glimpse into ContentStack’s team structure and how they plan for growth

Timestamps

(00:00) - - Intro to Gurdeep
(06:53) - - Brand and Audience Marketing
(08:05) - - How the Role of Demand Gen is Changing
(12:15) - - Brand and Reputation > Lead Generation
(17:05) - - How Contentstack is Doing Demand Gen
(19:43) - - How to Create Urgency to Win Sales Deals
(21:24) - - Making a Good Offer in B2B Marketing
(22:40) - - Why Being Bold and Taking Risks is Important in Marketing
(28:22) - - Selling Your Vision to Leadership
(31:03) - - How Contentstack Has Over 10,000 Global ICP Accounts
(35:46) - - Team Structure at Contentstack
(40:44) - - Running Marketing and Operating a High-Performing Team
(43:00) - - Setting Effective Annual Plans
(45:15) - - AI’s Role in Marketing
(48:49) - - Closing Thoughts

Send guest pitches and ideas to hi@exitfive.com
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

***

This episode is brought to you by Webflow.

If you're a B2B marketer right now, you’re probably being asked to do more with less - less budget, fewer resources, tighter timelines. And you’re expected to somehow grow pipeline anyway.

That’s why more teams are switching to Webflow.

Webflow is the website experience platform that helps you consolidate your stack, reduce program spend, and move faster. Instead of juggling a dozen tools and waiting on devs, Webflow gives marketing and design teams the power to build, launch, and optimize sites all in one place.

No-code flexibility. Dev-level control. Built-in A/B testing, SEO, localization, and AI tools. It’s everything you need to turn your website into your highest-performing channel.

It’s everything you need to turn your website into your most efficient, highest-performing channel.

Check it out at webflow.com/exitfive.

262 قسمت

#Entrepreneur #Business #Marketing #Exit #B2B Marketing #Startup GoToMarket #Marketing Strategies

#203: Strategy | Why Cookie Cutter Marketing Doesn’t Work with Gurdeep Dhillon, CMO at ContentStack

B2B Marketing with Dave Gerhardt

11 subscribers

published حدود یک سال پیش

اشتراک گذاری

MP3•خانه قسمت

Dave and Gurdeep cover:

The role of Demand Gen in 2025 (and what's changed)
Why Brand and Reputation should be prioritized over Lead Generation
Proven strategies to create urgency and close sales deals in enterprise markets
A glimpse into ContentStack’s team structure and how they plan for growth

Timestamps

(00:00) - - Intro to Gurdeep
(06:53) - - Brand and Audience Marketing
(08:05) - - How the Role of Demand Gen is Changing
(12:15) - - Brand and Reputation > Lead Generation
(17:05) - - How Contentstack is Doing Demand Gen
(19:43) - - How to Create Urgency to Win Sales Deals
(21:24) - - Making a Good Offer in B2B Marketing
(22:40) - - Why Being Bold and Taking Risks is Important in Marketing
(28:22) - - Selling Your Vision to Leadership
(31:03) - - How Contentstack Has Over 10,000 Global ICP Accounts
(35:46) - - Team Structure at Contentstack
(40:44) - - Running Marketing and Operating a High-Performing Team
(43:00) - - Setting Effective Annual Plans
(45:15) - - AI’s Role in Marketing
(48:49) - - Closing Thoughts

***

This episode is brought to you by Webflow.

If you're a B2B marketer right now, you’re probably being asked to do more with less - less budget, fewer resources, tighter timelines. And you’re expected to somehow grow pipeline anyway.

That’s why more teams are switching to Webflow.

No-code flexibility. Dev-level control. Built-in A/B testing, SEO, localization, and AI tools. It’s everything you need to turn your website into your highest-performing channel.

It’s everything you need to turn your website into your most efficient, highest-performing channel.

Check it out at webflow.com/exitfive.

262 قسمت

#Entrepreneur #Business #Marketing #Exit #B2B Marketing #Startup GoToMarket #Marketing Strategies

ทุกตอน

B2B Marketing with Dave Gerhardt

1
6 Steps to Building a Customer Insights Program with Shoshana Kordova 53:54

۳ روز پیش53:54

53:54

#250 Customer Insights | Matt sits down with Shoshana Kordova , a 3x founding product marketer and former journalist who now helps B2B tech startups craft customer-infused messaging through her consultancy, Peel Product Marketing. Shoshana recently launched a customer insights playbook for the PMM Jetpack, equipping marketers with tools and templates to run more effective customer interviews. Matt and Shoshana cover: Why a customer insights program is more than “just talking to customers” and how to turn interviews into a repeatable system that drives messaging, positioning, and case studies How to collaborate across teams (especially with CS and product) to get buy-in and avoid stepping on toes The most common mistakes B2B marketers make with interviews and how to get the kind of insights you can actually use Whether you're a product marketer, content strategist, or leading a GTM team, this episode is packed with actionable takeaways to build messaging that resonates. Timestamps (00:00) - – Intro (02:16) - – Meet Shoshana: From Journalism to Product Marketing (03:26) - – What Is “Customer-Infused Messaging”? (05:11) - – Why Customer Insights Beat Surface-Level Deliverables (07:11) - – How to Work with CS and Sales Without Stepping on Toes (10:11) - – Navigating Competing Priorities Across Teams (12:31) - – Selling the Value of Customer Interviews Internally (16:31) - – The 6 Steps to Building a Customer Insights Program (18:26) - – Step 1: Aligning Goals with Stakeholders (20:06) - – Step 2: Building a Customer Interview Pipeline (22:11) - – Step 3: Keeping Stakeholders in the Loop (Hint: Use Slack) (27:34) - – Step 4: How to Run a Great Customer Interview (33:04) - – Focus on Problems, Not Just the Product (35:39) - – Uncovering Real ROI with Better Follow-Ups (36:49) - – Step 5: Documenting What Actually Matters (39:09) - – How to Organize Insights into a Shared Database (41:59) - – Step 6: Putting Insights to Work (Case Studies, Messaging, ICPs) (44:19) - – Should You Hire an External Interviewer? (46:34) - – What’s a Realistic Interview Cadence? (48:04) - – Other Places to Find Customer Insights (When Interviews Aren’t Possible) (49:39) - – Final Tips: Mining G2 Reviews, Webinars, and Internal Teams (50:53) - – Wrap-Up and Where to Find Shoshana Send guest pitches and ideas to hi@exitfive.com Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter Check out the Exit Five job board: https://jobs.exitfive.com/ Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership *** This episode is brought to you by Webflow. If you're a B2B marketer right now, you’re probably being asked to do more with less - less budget, fewer resources, tighter timelines. And you’re expected to somehow grow pipeline anyway. That’s why more teams are switching to Webflow. Webflow is the website experience platform that helps you consolidate your stack, reduce program spend, and move faster. Instead of juggling a dozen tools and waiting on devs, Webflow gives marketing and design teams the power to build, launch, and optimize sites all in one place. No-code flexibility. Dev-level control. Built-in A/B testing, SEO, localization, and AI tools. It’s everything you need to turn your website into your highest-performing channel. It’s everything you need to turn your website into your most efficient, highest-performing channel. Check it out at webflow.com/exitfive.…

B2B Marketing with Dave Gerhardt

1
Cold Email: Lessons from Real Outbound Campaigns in 2025 49:55

۶ روز پیش49:55

49:55

#249 Cold Email | In this episode, Danielle is joined by four experts in B2B outbound: Zoe Hartsfield (Apollo), Will Allred , (Lavender), Maximus Greenwald (Warmly), and Alex Fine (Understory). Together, they dive into the good, bad, and “please don’t ever send this” of cold email strategy. Each guest brings firsthand insight from scaling outbound at fast-growing B2B companies and helping clients do the same. Danielle and the crew cover: The biggest reasons cold emails flop and what great ones do differently How to use personalization, targeting, and timing to get replies (not unsubscribes) The right way to blend automation and human touch in your outbound strategy It’s an inside look at how marketers and founders approach outbound messaging, across strategy, execution, and scale. Timestamps (00:00) - — Intro and guest lineup (03:41) - — Why most cold emails fall flat (05:41) - — Common copy mistakes: too much “I,” not enough “you” (07:11) - — The automation vs. personalization debate (09:26) - — When *not* to send a cold email (11:41) - — What targeting gets wrong (and how to fix it) (13:41) - — Teardown #1: Robotics email with 0% replies (15:56) - — Subject line issues, tone, and CTA feedback (18:11) - — Teardown #2: CRM campaign with profanity (19:56) - — Why this email screams “marketing,” not “outbound” (23:19) - — Teardown #3: Direct debit email repurposed from a nurture (25:49) - — Why HTML-heavy emails kill deliverability (27:34) - — Teardown #4: Founder-led cold email from Breakout (29:49) - — What worked: relevance, format, and intent (32:19) - — Teardown #5: Cybersecurity email to bank execs (34:19) - — Final takeaways on relevance, timing, and strategy Send guest pitches and ideas to hi@exitfive.com Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter Check out the Exit Five job board: https://jobs.exitfive.com/ Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership *** This episode is brought to you by Webflow. If you're a B2B marketer right now, you’re probably being asked to do more with less - less budget, fewer resources, tighter timelines. And you’re expected to somehow grow pipeline anyway. That’s why more teams are switching to Webflow. Webflow is the website experience platform that helps you consolidate your stack, reduce program spend, and move faster. Instead of juggling a dozen tools and waiting on devs, Webflow gives marketing and design teams the power to build, launch, and optimize sites all in one place. No-code flexibility. Dev-level control. Built-in A/B testing, SEO, localization, and AI tools. It’s everything you need to turn your website into your highest-performing channel. It’s everything you need to turn your website into your most efficient, highest-performing channel. Check it out at webflow.com/exitfive.…

B2B Marketing with Dave Gerhardt

1
The Future of B2B Buying Experiences and the Role of AI in GTM with Jaleh Rezaei 37:45

10 روز پیش37:45

37:45

#248 Marketing Strategy | Dave sits down with Jaleh Rezaei , founder and CEO of Mutiny , the personalization platform for B2B websites. Jaleh brings a unique blend of founder perspective and deep marketing expertise from her time building go-to-market teams at VMware, Gusto, and now Mutiny. She’s on a mission to help marketers ditch the spammy, scaled playbooks of the past and refocus on what really drives pipeline today: buyer experience. Dave and Jaleh cover: Why the current use of AI is making marketing worse and how to use it to build better buying experiences instead What marketers get wrong about speed (hint: it’s not about doing more, it’s about doing what matters) The principles of simplifying your go-to-market strategy to cut through noise and align your team around real revenue results Marketing is changing fast, but the teams who win will be the ones who prioritize real buyer experiences, move with speed, and stay aligned on what actually drives revenue. Jaleh breaks down how to make that shift before your strategy gets left behind. Timestamps (00:00) - – Intro (02:21) - – Why AI Is Backfiring in B2B (04:56) - – Outbound Is Broken (Here’s the Data) (07:16) - – What Buyers Actually Want (09:41) - – Gimmicks Don’t Scale (11:11) - – How to Build Marketing That Lasts (12:36) - – Why Marketing Is Harder Today (14:11) - – AI Efficiency vs. Buyer Experience (15:41) - – The Right Way to Prioritize Speed (18:34) - – Strategy First, Then Speed (20:24) - – How to Test Big Ideas Fast (22:39) - – Borrowing the YC Mindset (24:19) - – What Good Brand Marketing Looks Like (26:34) - – Best Brand Play: A Children’s Book? (28:19) - – What CEOs Really Want From Marketing (29:59) - – Simplifying Your Marketing Strategy (32:29) - – The Truth About Sales-Marketing Alignment (34:19) - – Common Execution Gaps That Hurt Revenue Send guest pitches and ideas to hi@exitfive.com Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter Check out the Exit Five job board: https://jobs.exitfive.com/ Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership *** This episode is brought to you by Webflow. If you're a B2B marketer right now, you’re probably being asked to do more with less - less budget, fewer resources, tighter timelines. And you’re expected to somehow grow pipeline anyway. That’s why more teams are switching to Webflow. Webflow is the website experience platform that helps you consolidate your stack, reduce program spend, and move faster. Instead of juggling a dozen tools and waiting on devs, Webflow gives marketing and design teams the power to build, launch, and optimize sites all in one place. No-code flexibility. Dev-level control. Built-in A/B testing, SEO, localization, and AI tools. It’s everything you need to turn your website into your highest-performing channel. It’s everything you need to turn your website into your most efficient, highest-performing channel. Check it out at webflow.com/exitfive.…

B2B Marketing with Dave Gerhardt

1
The Lead Nurture Email Playbook: What Works and What Doesn’t 58:59

13 روز پیش58:59

58:59

#247 Lead Nurturing | In this episode, Danielle is joined by Samar Owais , founder of Emails Done Right; Sheri Otto , CEO of Growth Lane Strategies; and Sofia Silva , Marketing Manager at Reachdesk. These three email experts came together for a live roast of real B2B lead nurture emails, submitted by marketers from the Exit Five community. You’ll hear the good, the bad, and the fixable, with practical insights on how to improve your own nurture sequences. Danielle, Samar, Sheri, and Sofia cover: The most common lead nurture mistakes B2B marketers make (and how to fix them) Why every email should be treated as a conversation, not just a campaign How to write nurture emails that create connection, not clicks for clicks’ sake If you're building (or rebuilding) your nurture strategy, this one’s packed with real examples and expert feedback to guide your next send. Timestamps (00:00) - – Intro: Welcome to the Lead Nurture Roast (02:39) - – Meet the Experts: Samar, Sheri, and Sofia (06:36) - – What Is **Lead Nurturing, Really? (09:29) - – The Problem with “We” Language in Emails (11:51) - – The Biggest Mistakes B2B Marketers Make (14:16) - – Why AI Isn’t Your Copywriter (16:11) - – Teardown #1: Subject Line Gone Wrong (20:41) - – How to Build a Nurture Sequence Around a Whitepaper (23:21) - – CTA Overload and Why It Kills Clicks (28:23) - – Teardown #2: Great Open Rate, Low Engagement (32:17) - – The One-CTA Rule (And Why It Matters) (34:59) - – Structuring Long Emails for Skimmability (37:31) - – Teardown #3: Cold Lead, Wrong Email (40:04) - – Re-Engagement Emails That Actually Work (42:54) - – Use Social Proof Instead of Product Pitches (44:34) - – Teardown #4: The Overloaded Onboarding Email (47:29) - – What’s a “Micro Conversion” in SaaS Email? (52:04) - – Time-to-Value and the First Action That Matters (54:19) - – This Email Is... a Whole Sequence in One (56:39) - – Teardown #5: Trust Email or Generic Spam? (59:34) - – Why Specificity Beats Industry Buzzwords (01:01:49) - – Final Scores and Wrap-Up Send guest pitches and ideas to hi@exitfive.com Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter Check out the Exit Five job board: https://jobs.exitfive.com/ Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership *** This episode is brought to you by Webflow. If you're a B2B marketer right now, you’re probably being asked to do more with less - less budget, fewer resources, tighter timelines. And you’re expected to somehow grow pipeline anyway. That’s why more teams are switching to Webflow. Webflow is the website experience platform that helps you consolidate your stack, reduce program spend, and move faster. Instead of juggling a dozen tools and waiting on devs, Webflow gives marketing and design teams the power to build, launch, and optimize sites all in one place. No-code flexibility. Dev-level control. Built-in A/B testing, SEO, localization, and AI tools. It’s everything you need to turn your website into your highest-performing channel. It’s everything you need to turn your website into your most efficient, highest-performing channel. Check it out at webflow.com/exitfive.…

B2B Marketing with Dave Gerhardt

1
Fixing the Disconnect Between Marketing and Sales with Talya Heller 41:01

17 روز پیش41:01

41:01

#246 Sales Alignment | Danielle welcomes Talya Heller , founder of Down to a T , a B2B consultancy helping marketers turn competitive positioning into high-impact sales assets. With experience in engineering, product management, and product marketing, Talya knows how to bridge the gap between what marketing builds and what sales actually uses. Together they unpack: Why most sales decks and battle cards go unused and what to build instead How to enable your champion to sell internally with confidence Simple frameworks for mapping competitive positioning that teams will actually use Talya also breaks down how she researches, builds, and delivers assets that align sales, marketing, and product, all rooted in buyer empathy. Timestamps (00:00) - – Intro & Talya’s background (02:11) - – From engineering to B2B marketing (08:56) - – What is buyer enablement? (11:11) - – Why deals stall after vendor selection (13:26) - – The problem with sales decks (15:56) - – Why battle cards don’t work (18:11) - – Talya’s competitive positioning map (24:19) - – Grouping competitors by approach (26:49) - – Market maps for sales (28:49) - – Where to get the best insights (31:19) - – New formats for enablement (33:34) - – Why context matters (35:19) - – Empathy for your sales team (37:04) - – Closing thoughts on empathy (38:09) - – Where to find Talya online Send guest pitches and ideas to hi@exitfive.com Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter Check out the Exit Five job board: https://jobs.exitfive.com/ Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership *** This episode is brought to you by Webflow. If you're a B2B marketer right now, you’re probably being asked to do more with less - less budget, fewer resources, tighter timelines. And you’re expected to somehow grow pipeline anyway. That’s why more teams are switching to Webflow. Webflow is the website experience platform that helps you consolidate your stack, reduce program spend, and move faster. Instead of juggling a dozen tools and waiting on devs, Webflow gives marketing and design teams the power to build, launch, and optimize sites all in one place. No-code flexibility. Dev-level control. Built-in A/B testing, SEO, localization, and AI tools. It’s everything you need to turn your website into your highest-performing channel. It’s everything you need to turn your website into your most efficient, highest-performing channel. Check it out at webflow.com/exitfive.…

B2B Marketing with Dave Gerhardt

1
B2B Outbound Best Practices: What’s Working Now with Cold Email and Paid Ads (with Alex Fine) 39:29

20 روز پیش39:29

39:29

#245: Cold Email | Danielle Messler sits down with Alex Fine , co-founder of Understory , the agency behind some of the most effective outbound and paid strategies in B2B right now. Alex is leading the charge on a smarter approach to outbound called “Allbound”, a tightly integrated blend of outbound, paid media, and LinkedIn tactics that actually convert. If you’re tired of cold emails that go nowhere or ad campaigns that burn cash without ROI, this one’s for you. Danielle and Alex cover: Why most B2B outbound strategies fail and how Allbound fixes the disconnect between ads, email, and LinkedIn The cold email deliverability tactics that actually work in 2025 (including tools like Instantly, Smartlead, and Clay) Real-world examples of hyper-personalized, AI-powered outreach that book meetings with high-ACV prospects Timestamps (00:00) - – Intro (03:11) - – What Is “Allbound”? (05:11) - – Cold Email Isn’t Dead (But It’s Evolved) (07:41) - – Tools to Improve Deliverability (09:56) - – Personalization That Actually Works (11:26) - – Real Example: Fraud Detection SaaS Cold Email Strategy (13:11) - – How to Keep Messaging Consistent Across Channels (15:11) - – Treating Each Channel Differently (18:19) - – Ads as a “Cheat Code” in B2B (20:49) - – Building Genuinely Personalized Emails at Scale (23:49) - – From Swiffer to SaaS (27:19) - – What Sales Teaches Marketers (36:04) - – Where to Find Alex + Upcoming Exit Five Event Plug Send guest pitches and ideas to hi@exitfive.com Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter Check out the Exit Five job board: https://jobs.exitfive.com/ Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership *** This episode is brought to you by Webflow. If you're a B2B marketer right now, you’re probably being asked to do more with less - less budget, fewer resources, tighter timelines. And you’re expected to somehow grow pipeline anyway. That’s why more teams are switching to Webflow. Webflow is the website experience platform that helps you consolidate your stack, reduce program spend, and move faster. Instead of juggling a dozen tools and waiting on devs, Webflow gives marketing and design teams the power to build, launch, and optimize sites all in one place. No-code flexibility. Dev-level control. Built-in A/B testing, SEO, localization, and AI tools. It’s everything you need to turn your website into your highest-performing channel. It’s everything you need to turn your website into your most efficient, highest-performing channel. Check it out at webflow.com/exitfive.…

B2B Marketing with Dave Gerhardt

1
High-Pressure CMO Roles, Avoiding Burnout, and Growing your Personal Brand with Amanda Goetz 45:33

24 روز پیش45:33

45:33

#244: Professional Growth | Dave is joined by Amanda Goetz , a 2x founder, 3x CMO, and the author behind the popular weekly newsletter, Life's A Game. Amanda shares her expertise in personal and professional growth, brand building, and content creation. Amanda and Dave cover: How Amanda transformed her LinkedIn strategy to grow her following and engagement The impact of personal branding on social media and its role in business growth Creating a feedback loop to refine and improve content strategy Timestamps (00:00) - - Intro (08:21) - - How to Use LinkedIn Video (11:49) - - Shifting from Twitter to LinkedIn (15:35) - - Developing a Clearer Target Market and Products (16:18) - - Building Sustainable Momentum Amid Burnout: A CMO's Perspective (20:39) - - Why Your Content Strategy Must Be Focused (27:17) - - The Brand Pyramid (28:12) - - The Emotion Behind Branding (31:42) - - People Are What Matter In Branding Success (37:20) - - The Growing Creator Economy vs. Traditional Corporations (38:38) - - Creating Emotional Brand Connections for Growth Marketing (43:10) - - How Amanda Became a Fractional CMO (45:44) - - Why Amanda Looks to Alex Lieberman for Inspiration Send guest pitches and ideas to hi@exitfive.com Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter Check out the Exit Five job board: https://jobs.exitfive.com/ Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership *** This episode is brought to you by Webflow. If you're a B2B marketer right now, you’re probably being asked to do more with less - less budget, fewer resources, tighter timelines. And you’re expected to somehow grow pipeline anyway. That’s why more teams are switching to Webflow. Webflow is the website experience platform that helps you consolidate your stack, reduce program spend, and move faster. Instead of juggling a dozen tools and waiting on devs, Webflow gives marketing and design teams the power to build, launch, and optimize sites all in one place. No-code flexibility. Dev-level control. Built-in A/B testing, SEO, localization, and AI tools. It’s everything you need to turn your website into your highest-performing channel. It’s everything you need to turn your website into your most efficient, highest-performing channel. Check it out at webflow.com/exitfive.…

B2B Marketing with Dave Gerhardt

1
B2B LinkedIn Ads Playbook: What Works (and What Doesn’t) in 2025 51:49

27 روز پیش51:49

51:49

#243 Linkedin Ads | In this episode, Danielle Messler sits down with Anthony Blatner (LinkedIn ads expert and certified instructor) and Tagg Bozied (Head of Brand Awareness at Docebo and award-winning B2B campaign strategist) to dig into what actually works with B2B LinkedIn ads in 2025. These two have spent years in the trenches, building campaigns for some of the most niche, high-intent B2B audiences, and they’ve got the data and real stories to back up what works (and what definitely doesn’t). Danielle, Anthony, and Tagg cover: The biggest mistakes B2B marketers make on LinkedIn and how to fix them fast Why “thought leader ads” are crushing right now and how to set them up the right way (even if you’re not Dave Gerhardt) How to measure success in brand awareness campaigns (including smart ways to use dwell time, frequency, and Google Analytics) Timestamps (00:00) - – Intro from Dave (01:59) - – Why This Isn’t Just a “Webinar” (03:27) - – Meet the Experts: Tagg Bozied and Anthony Blatner (05:38) - – Biggest Mistakes in LinkedIn Ads (08:09) - – How to Make LinkedIn Ads Stand Out (10:21) - – What to Know About Thought Leader Ads (14:42) - – What Does Success Look Like? Metrics That Matter (17:39) - – What’s a CTV Ad and Should You Try It? (20:43) - – Budgeting Tips for Niche Audiences (26:54) - – LinkedIn Lead Forms vs. Landing Pages (32:52) - – Proving ROI on Brand Awareness Campaigns (38:53) - – Reporting Tools and Stack Recommendations (41:35) - – Targeting Secrets and Retargeting Best Practices (44:57) - – How to Think About A/B Testing on LinkedIn (48:55) - – Wrap-Up + Where to Connect Send guest pitches and ideas to hi@exitfive.com Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter Check out the Exit Five job board: https://jobs.exitfive.com/ Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership *** This episode is brought to you by Webflow. If you're a B2B marketer right now, you’re probably being asked to do more with less - less budget, fewer resources, tighter timelines. And you’re expected to somehow grow pipeline anyway. That’s why more teams are switching to Webflow. Webflow is the website experience platform that helps you consolidate your stack, reduce program spend, and move faster. Instead of juggling a dozen tools and waiting on devs, Webflow gives marketing and design teams the power to build, launch, and optimize sites all in one place. No-code flexibility. Dev-level control. Built-in A/B testing, SEO, localization, and AI tools. It’s everything you need to turn your website into your highest-performing channel. It’s everything you need to turn your website into your most efficient, highest-performing channel. Check it out at webflow.com/exitfive.…

B2B Marketing with Dave Gerhardt

1
The Quiet Shift: How B2B Teams are Winning Post-SEO 52:56

۴ weeks پیش52:56

52:56

#242: Content Strategy | In this episode, Danielle sits down with Brendan Hufford , founder of Growth Sprints , to talk about what actually works in content and SEO today and why most B2B strategies are broken. Brendan went from high school teacher to leading content at top SaaS companies, and now helps brands move faster and build content strategies that drive real impact. They cover: Why most SEO strategies are broken - and why retainers make it worse The content checklist that took ActiveCampaign from 200K to 240K visitors in 30 days Why the most lucrative SEO opportunities are hiding in plain sight Brendan’s "immortal newsletter" framework that cuts production time in half while doubling engagement Plus, check out the checklist Brendan mentioned in this episode here ! Timestamps (00:00) - – Intro to Brendan (04:56) - – Lessons from teaching that apply directly to marketing (07:56) - – Why Brendan left education and entered the B2B world (09:26) - – Early agency and in-house marketing experience (11:11) - – Building a defensible career: audience, trust, and network (13:31) - – The Growth Sprints model: why retainers don’t make sense (14:41) - – Content strategy in bets, not buckets (15:56) - – Why SEO still works and where it actually drives results (17:26) - – Getting deep on audience, product, and internal dynamics (19:41) - – What marketers get wrong about internal buy-in (21:41) - – Real example: what a content sprint looks like in practice (23:11) - – The power of internal linking and content refreshes (26:19) - – How Google views internal linking and user signals (29:19) - – Why technical SEO is often overrated (32:19) - – Brendan’s hot take: most SEOs aren’t marketers (33:49) - – Why the “SEO takes 6 months” narrative is flawed (35:49) - – The problem with traditional retainers and content brief models (37:19) - – The immortal newsletter: how to mix evergreen + ephemeral content (40:19) - – Naming the problem, not just the category (41:49) - – Content should do 3–5 jobs at once: how to prioritize impact (44:19) - – The real value of competitor and alternatives pages (46:49) - – How to make content more useful for sales and buyer enablement (48:19) - – Brendan’s final mindset shift: create content that earns its keep Send guest pitches and ideas to hi@exitfive.com Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter Check out the Exit Five job board: https://jobs.exitfive.com/ Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership *** This episode is brought to you by Webflow. If you're a B2B marketer right now, you’re probably being asked to do more with less - less budget, fewer resources, tighter timelines. And you’re expected to somehow grow pipeline anyway. That’s why more teams are switching to Webflow. Webflow is the website experience platform that helps you consolidate your stack, reduce program spend, and move faster. Instead of juggling a dozen tools and waiting on devs, Webflow gives marketing and design teams the power to build, launch, and optimize sites all in one place. No-code flexibility. Dev-level control. Built-in A/B testing, SEO, localization, and AI tools. It’s everything you need to turn your website into your highest-performing channel. It’s everything you need to turn your website into your most efficient, highest-performing channel. Check it out at webflow.com/exitfive.…

B2B Marketing with Dave Gerhardt

1
Email Marketing Breakdown: How to Cut Through the Noise in 2025 53:08

۵ weeks پیش53:08

53:08

#241: Email Strategy | Email isn’t dead – it’s just changing fast. It’s still one of the few B2B marketing channels where you can actually own your audience and reach your ideal customers with the push of a button. In this session from the Ultimate Roast of B2B Emails, Danielle hosts Beth O’Malley (Founder, astral .), Jay Schwedelson (Founder, Subjectline.com & GURU Media Hub ), and Jaina Mistry (Director, Brand and Content Marketing at Litmus ) for a tactical session on what’s actually working in email marketing in 2025. They cover: What an effective email marketing strategy looks like today Key elements of great emails How to write irresistible subject lines All the ins and outs of deliverability and landing in the inbox Plus, they tackle a live Q&A, hot takes on open rates, resends, clickbait, personalization, and how to fix your email marketing strategy. Timestamps (00:00) - – Intro to Beth, Jay, and Jaina (04:25) - – Why bad emails are killing results (06:57) - – How to think about email beyond lead gen (09:09) - – The real problem with how B2B measures email success (10:25) - – Open rates: Are they dead or still useful? (14:49) - – Should you resend to non-openers? The great debate (19:45) - – Deliverability basics: What B2B marketers miss (23:03) - – Personalization: What actually works (and what doesn’t) (29:12) - – Why exclusion (not just segmentation) matters in email (31:27) - – AI summaries and how they’re reshaping the inbox (34:12) - – Clicks vs engagement: What you should really track (36:37) - – Why structured clicks matter more than just "more clicks" (40:22) - – How to think about email length and structure in 2025 (43:33) - – Technical tips: Avoiding clipping, formatting for mobile (45:31) - – Clickbait subject lines: Where to draw the line (47:32) - – Final advice for marketers Send guest pitches and ideas to hi@exitfive.com Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter Check out the Exit Five job board: https://jobs.exitfive.com/ Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership *** This episode is brought to you by Webflow. If you're a B2B marketer right now, you’re probably being asked to do more with less - less budget, fewer resources, tighter timelines. And you’re expected to somehow grow pipeline anyway. That’s why more teams are switching to Webflow. Webflow is the website experience platform that helps you consolidate your stack, reduce program spend, and move faster. Instead of juggling a dozen tools and waiting on devs, Webflow gives marketing and design teams the power to build, launch, and optimize sites all in one place. No-code flexibility. Dev-level control. Built-in A/B testing, SEO, localization, and AI tools. It’s everything you need to turn your website into your highest-performing channel. It’s everything you need to turn your website into your most efficient, highest-performing channel. Check it out at webflow.com/exitfive.…

B2B Marketing with Dave Gerhardt

1
Video in B2B: What Works, What Doesn’t, and Where to Start 35:09

۵ weeks پیش35:09

35:09

#240: Video Strategy | In this episode, Danielle sits down with Connor Lewis , founder of Studio Lewis , to talk all things B2B video - what works, what doesn’t, and how to actually get started. Connor spent years building in-house video from the ground up before going solo. Now, he works with B2B brands on high-performing video ads and he’s here to break down what he’s learned. Danielle and Connor cover: Why production value doesn’t matter as much as you think How to turn existing blog posts and webinars into watchable video What’s working on LinkedIn video in 2025 How to get started with video without hiring an agency or a full-time team Simple formats that make video approachable Timestamps (00:00) - – Intro to Connor (04:11) - – Learning video by doing: from intern to strategist (06:11) - – What’s working in B2B video on LinkedIn in 2025 (07:38) - – Three types of videos that perform best (08:59) - – Why video ads aren’t the best place to start (09:52) - – How to turn top blog posts into YouTube videos that rank (11:45) - – Using video to refresh blog content and boost SEO (12:25) - – How to use video effectively for virtual and in-person events (13:19) - – Repurposing Q&A sections from webinars into high-performing short clips (15:14) - – Creating shorts from top audience questions (16:27) - – The only parts of video that really matter (17:14) - – Why “how I” beats “how to” every time (19:06) - – The “reverse Rambo” hook format and how to use it (21:05) - – How setting and authenticity improve engagement (22:34) - – Why stiff, overproduced videos are killing your reach (25:12) - – How to get started with video if you don’t have a team or budget (27:18) - – Why marketers need to get comfortable on camera (27:40) - – Podcasts as a powerful entry point into video (28:37) - – How to test video with a simple 4-part limited series (30:13) - – Low-budget options that still convert (30:41) - – Why product marketers often make the best video collaborators (31:25) - – Final advice: don’t wait until it’s perfect, just start! Send guest pitches and ideas to hi@exitfive.com Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter Check out the Exit Five job board: https://jobs.exitfive.com/ Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership *** This episode is brought to you by Webflow. If you're a B2B marketer right now, you’re probably being asked to do more with less - less budget, fewer resources, tighter timelines. And you’re expected to somehow grow pipeline anyway. That’s why more teams are switching to Webflow. Webflow is the website experience platform that helps you consolidate your stack, reduce program spend, and move faster. Instead of juggling a dozen tools and waiting on devs, Webflow gives marketing and design teams the power to build, launch, and optimize sites all in one place. No-code flexibility. Dev-level control. Built-in A/B testing, SEO, localization, and AI tools. It’s everything you need to turn your website into your highest-performing channel. It’s everything you need to turn your website into your most efficient, highest-performing channel. Check it out at webflow.com/exitfive.…

B2B Marketing with Dave Gerhardt

1
How To Measure Your Marketing Efforts (And Why Click Attribution Is Dead) 54:55

۶ weeks پیش54:55

54:55

#239: Measurement | In this Exit Five live session, Dave sits down with Pranav Piyush, Co-Founder & CEO of Paramark (ex-PayPal, Dropbox, Adobe, BILL), to talk about the future of B2B marketing measurement. Spoiler alert: it’s not clicks. They break down why the old way of doing attribution doesn’t cut it anymore and why leading B2B teams are shifting toward incrementality, experimentation, and marketing mix modeling. Dave and Pranav also cover: The gaps in the old way of doing attribution What the best B2B marketing teams are doing now for attribution The key questions CMOs face from boards and execs about measurement Three things you can do this quarter to improve your measurement Timestamps (00:00) - – Intro to Pranav (04:11) - – The Purple Cow mindset: why differentiation matters more than ever (05:51) - – Pranav’s background (PayPal, Dropbox, Adobe, BILL → Paramark) (06:56) - – “Measurement is Robin. Creative is Batman.” (08:11) - – Why click/touch attribution is flawed and misleading (11:41) - – The 95/5 rule: most of your audience isn’t in-market…yet (14:26) - – How top brands (Asana, DoorDash, P&G) measure beyond attribution (15:51) - – What is incrementality and why it’s more useful than attribution (18:11) - – Why revenue isn’t always the right KPI - especially in long sales cycles (20:11) - – Intro to marketing mix modeling (MMM) and how it works (22:11) - – Visualizing baseline vs. incremental impact on pipeline (23:26) - – Geo testing: how to prove a channel’s impact without attribution tools (25:26) - – The branded search trap: why you should test turning it off (29:04) - – Even Meta, Google, LinkedIn admit attribution is flawed (29:49) - – How to measure untrackable stuff (organic, content, social) (33:19) - – Why “credit” kills performance (35:09) - – Measurement for startups (38:04) - – What to do if all you track is closed-won revenue (39:49) - – Why attribution software is overkill under $100K in spend (41:04) - – Should you ask “How did you hear about us?” (43:49) - – How to carve out budget for channel testing (46:29) - – Don’t skip audience research (49:49) - – Creativity is still your #1 growth lever (measurement just supports it) (51:19) - – Wrap-up and final takeaways Send guest pitches and ideas to hi@exitfive.com Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter Check out the Exit Five job board: https://jobs.exitfive.com/ Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership *** This episode is brought to you by Webflow. If you're a B2B marketer right now, you’re probably being asked to do more with less - less budget, fewer resources, tighter timelines. And you’re expected to somehow grow pipeline anyway. That’s why more teams are switching to Webflow. Webflow is the website experience platform that helps you consolidate your stack, reduce program spend, and move faster. Instead of juggling a dozen tools and waiting on devs, Webflow gives marketing and design teams the power to build, launch, and optimize sites all in one place. No-code flexibility. Dev-level control. Built-in A/B testing, SEO, localization, and AI tools. It’s everything you need to turn your website into your highest-performing channel. It’s everything you need to turn your website into your most efficient, highest-performing channel. Check it out at webflow.com/exitfive.…

B2B Marketing with Dave Gerhardt

1
How to Stop The Busywork in B2B Marketing (with Dmitry Shamis) 46:14

۶ weeks پیش46:14

46:14

#238: Brand | In this episode, Dave sits down with Dmitry Shamis , former Head of Brand at HubSpot and now founder of Oh Snap , to talk about what brand really means in B2B and why so many teams are stuck doing busy work instead of meaningful marketing. After leading a team of 150+ creatives and scaling HubSpot’s brand across multiple products, Dmitry shares lessons on building brands that actually stand out. Dave and Dmitry cover: How to stand out in a crowded market How to develop and refine your point of view Why marketers get lost in busy work and how to stop it What to look for when hiring great designers The role of AI in B2B marketing today (and what it won’t replace) Timestamps (00:00) - – Intro to Dmitry (05:11) - – What brand actually means in B2B (07:31) - – Why your POV is the foundation of your brand (09:41) - – How to uncover a real, differentiated POV (13:40) - – How to stand out in a crowded, same-sounding market (16:15) - – Why differentiation requires alignment between product and marketing (19:05) - – Building trust with product teams (19:54) - – Busy work in marketing: how to spot it and stop it (22:36) - – Why marketers burn out and how poor prioritization is killing teams (26:44) - – Making the case for brand work when it’s hard to measure (28:19) - – The “fishing” analogy: performance vs brand marketing (32:50) - – The real opportunity with AI in B2B marketing (36:49) - – How AI can eliminate bottlenecks and speed up creative execution (38:19) - – Why Dmitry’s starting a creative agency (Oh Snap) and how it’s different (41:27) - – How to hire great designers: what to look for beyond the portfolio Send guest pitches and ideas to hi@exitfive.com Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter Check out the Exit Five job board: https://jobs.exitfive.com/ Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership *** This episode is brought to you by Webflow. If you're a B2B marketer right now, you’re probably being asked to do more with less - less budget, fewer resources, tighter timelines. And you’re expected to somehow grow pipeline anyway. That’s why more teams are switching to Webflow. Webflow is the website experience platform that helps you consolidate your stack, reduce program spend, and move faster. Instead of juggling a dozen tools and waiting on devs, Webflow gives marketing and design teams the power to build, launch, and optimize sites all in one place. No-code flexibility. Dev-level control. Built-in A/B testing, SEO, localization, and AI tools. It’s everything you need to turn your website into your highest-performing channel. It’s everything you need to turn your website into your most efficient, highest-performing channel. Check it out at webflow.com/exitfive.…

B2B Marketing with Dave Gerhardt

1
B2B Doesn't Have to Be Boring with Udi Ledergor, Chief Evangelist at Gong 56:29

۷ weeks پیش56:29

56:29

#237: Strategy | Udi Ledergor (former CMO, now Chief Evangelist at Gong ) helped turn Gong into one of B2B’s most iconic brands—and now he’s sharing how they scaled it to a multi-billion dollar valuation. In this episode, Dave sits down with Udi to unpack lessons from building Gong’s category, brand, and marketing engine (and why B2B marketing needs way more courage). You’ll learn: Lessons from building Gong from 0 to $100M in revenue How to make B2B marketing not boring How to measure and justify brand investments in marketing Why you need to be more courageous with your marketing Udi also shares stories from his new book Courageous Marketing , featuring specific plays and strategies any B2B marketer can steal. Timestamps (00:00) - – Intro to Udi (07:11) - – Early career lessons and building a marketing role from scratch (10:11) - – How Gong achieved early product-market fit (14:11) - – The importance of picking the right company and founder (16:11) - – Why Gong’s focus, clarity, and positioning stood out from day one (18:21) - – Why Udi wrote Courageous Marketing and what it’s about (19:11) - – What “courageous marketing” actually means (22:11) - – Defining brand personality before visual identity (25:59) - – Campaign breakdown: Times Square billboards, employee spotlights, and perception hacks (29:19) - – The “punching above your weight” formula for early-stage brands (32:49) - – How to measure soft ROI and prove brand impact (36:19) - – Super Bowl ad, Michael Lewis podcast, and tying brand to pipeline (41:04) - – How to budget for experiments and get CFO/CEO buy-in (42:19) - – Building a courageous team: culture, process, and psychological safety (45:19) - – Gong Labs: Turning product data into content with staying power (48:19) - – Product + marketing alignment: the real unlock (49:49) - – Where AI fits in the future of courageous marketing (52:09) - – Udi’s book Courageous Marketing (and why you should go read it) Send guest pitches and ideas to hi@exitfive.com Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter Check out the Exit Five job board: https://jobs.exitfive.com/ Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership *** This episode is brought to you by Webflow. If you're a B2B marketer right now, you’re probably being asked to do more with less - less budget, fewer resources, tighter timelines. And you’re expected to somehow grow pipeline anyway. That’s why more teams are switching to Webflow. Webflow is the website experience platform that helps you consolidate your stack, reduce program spend, and move faster. Instead of juggling a dozen tools and waiting on devs, Webflow gives marketing and design teams the power to build, launch, and optimize sites all in one place. No-code flexibility. Dev-level control. Built-in A/B testing, SEO, localization, and AI tools. It’s everything you need to turn your website into your highest-performing channel. It’s everything you need to turn your website into your most efficient, highest-performing channel. Check it out at webflow.com/exitfive.…

B2B Marketing with Dave Gerhardt

1
The Role of Product Marketing in B2B: Strategies, Tools, and Metrics for Success 52:55

۷ weeks پیش52:55

52:55

#236: Product Marketing | Product marketers are no strangers to change. Whether it’s navigating new responsibilities, proving impact to leadership, or balancing short-term wins with long-term strategy, the role is constantly evolving - and in 2025, that evolution is only accelerating. This Exit Five Live session is built to help you stay ahead. Dave sits down with Natalie Marcotullio (Head of Growth & Product Marketing at Navattic ), Jason Oakley (Founder of Productive PMM ), and Eric Holland (Senior PMM at Betterworks and Co-Founder of DemoDash) for a tactical discussion on how to sharpen your skills, adapt to a shifting landscape, and deliver measurable impact. They cover: What a successful product marketing function looks like in B2B Tools, frameworks, and metrics that actually matter How to align with sales and customer success Trends to watch in 2025 and beyond Timestamps (00:00) - – Intro to Natalie, Jason, and Eric (03:11) - – Why product marketing is the most important function in B2B marketing (05:01) - – Defining the role: What should product marketing actually own? (07:11) - – How PMM impacts revenue, growth, and pipeline (08:41) - – Differentiation: What it really takes and why most companies get it wrong (11:11) - – Real examples of effective positioning in crowded markets (15:41) - – What bad product marketing looks like (17:11) - – Why PMMs need to market the product more (and not just during launches) (20:11) - – Launch marketing, momentum, and creating "marketable moments" (22:11) - – Why PMM charters don’t work - and what to do instead (24:11) - – How to measure product marketing impact (with or without KPIs) (31:49) - – Tying assets and enablement to revenue (33:19) - – Tracking usage without a big tech stack (36:19) - – Who owns positioning: PMM vs brand? (38:19) - – How to shine as a PMM in a sales-led org (42:49) - – The death of one-pagers and what to use instead (45:19) - – What to look for when hiring a great product marketer Send guest pitches and ideas to hi@exitfive.com Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter Check out the Exit Five job board: https://jobs.exitfive.com/ Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership *** This episode is brought to you by Webflow. If you're a B2B marketer right now, you’re probably being asked to do more with less - less budget, fewer resources, tighter timelines. And you’re expected to somehow grow pipeline anyway. That’s why more teams are switching to Webflow. Webflow is the website experience platform that helps you consolidate your stack, reduce program spend, and move faster. Instead of juggling a dozen tools and waiting on devs, Webflow gives marketing and design teams the power to build, launch, and optimize sites all in one place. No-code flexibility. Dev-level control. Built-in A/B testing, SEO, localization, and AI tools. It’s everything you need to turn your website into your highest-performing channel. It’s everything you need to turn your website into your most efficient, highest-performing channel. Check it out at webflow.com/exitfive.…

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Player FM در سراسر وب را برای یافتن پادکست های با کیفیت اسکن می کند تا همین الان لذت ببرید. این بهترین برنامه ی پادکست است که در اندروید، آیفون و وب کار می کند. ثبت نام کنید تا اشتراک های شما در بین دستگاه های مختلف همگام سازی شود.