#200: Drive | Create Once, Distribute Forever: Content Marketing & Distribution with Ross Simmonds, Founder and CEO at Foundation & Distribution.ai

B2B Marketing with Dave Gerhardt

This episode is from Drive 2024, Exit Five's first-ever in-person event for B2B marketers in Burlington, Vermont. Ross Simmonds, Founder of CEO at Foundation & Distribution.ai , hosted a session on creating and distributing B2B content that drives real results.

Ross covers:

• Why "create once, distribute forever" should be your mantra for content marketing.
• How to blend educational, engaging, entertaining, and empowering content to captivate your audience.
• Tactical approaches to dominate distribution channels like LinkedIn, Reddit, and niche communities.

Timestamps

• (00:00) - - Intro to Ross
• (02:53) - - Content Creation Mistakes
• (05:47) - - Thinking Like a Modern Media Company: Distribution Strategy
• (09:20) - - Crafting and Distributing Engaging, Impactful Content
• (14:17) - - How to Continuously Engage Your audience
• (17:08) - - Optimizing Strategy through Reddit and Niche Communities
• (23:18) - - Tactical Content Distribution Tips
• (29:05) - - Embracing AI and Automation
• (32:49) - - Framework: Research, Create, Distribute, Optimize
• (34:26) - - Creative Strategies for Engaging Your Online Audience
• (35:54) - - Write Casually: Communicate Like a Friend
• (40:41) - - The Power of Reusing Stories in Content Creation

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