#154: Content | B2B Landing Pages that Convert to Pipeline (and How You Should Actually Be Using Attribution) with Tas Bober

B2B Marketing with Dave Gerhardt

Dave is joined by Tas Bober, a B2B digital marketing strategist and top voice on LinkedIn. Tas shares her experience of growing to over 10k followers on LinkedIn, starting by just posting for fun — and how it grew into a thriving niche consulting business.

Tas is an expert on landing pages and websites, and she helps marketing teams at companies like Calendly drive more pipeline.

Tas and Dave cover:

• How she built her audience on LinkedIn and turned it into a niche consulting business
• Creating problem-aware landing pages that convert and drive pipeline
• Evaluating overall marketing metrics rather than just channel-specific ROI

Timestamps

• (00:00) - - Intro
• (07:15) - Getting Started Publishing on LinkedIn
• (10:38) - - Niching Down on LinkedIn to Grow Faster
• (12:24) - - Getting Laid Off and Going All In On Consulting
• (15:56) - - The Power of Networking Calls
• (18:39) - - Attracting More Targeted Clients by Niching Down
• (21:54) - - Tailoring Landing Page Tactics for B2B and B2C Marketing
• (27:47) - - Optimizing Landing Pages and Creative for Search Ads
• (28:55) - - Utilizing Paid Traffic for B2B
• (33:44) - - Measuring Success Beyond Just Conversions
• (37:03) - - Making Landing Pages Customer Centric
• (38:51) - - Why Founders Need to Be On Social Media
• (41:22) - - Navigating Long Sales Cycles and Marketing Impact
• (45:42) - - Attribution Should Align With How Buyers Buy
• (47:50) - - Digital Ads and Landing Page Success

Send guest pitches and ideas to [e-mail]
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

***

This episode is brought to you by Webflow.

If you're a B2B marketer right now, you’re probably being asked to do more with less - less budget, fewer resources, tighter timelines. And you’re expected to somehow grow pipeline anyway.

That’s why more teams are switching to Webflow.

Webflow is the website experience platform that helps you consolidate your stack, reduce program spend, and move faster. Instead of juggling a dozen tools and waiting on devs, Webflow gives marketing and design teams the power to build, launch, and optimize sites all in one place.

No-code flexibility. Dev-level control. Built-in A/B testing, SEO, localization, and AI tools. It’s everything you need to turn your website into your highest-performing channel.

It’s everything you need to turn your website into your most efficient, highest-performing channel.

Check it out at webflow.com/exitfive.