#154: Content | B2B Landing Pages that Convert to Pipeline (and How You Should Actually Be Using Attribution) with Tas Bober

B2B Marketing with Dave Gerhardt

Dave is joined by Tas Bober, a B2B digital marketing strategist and top voice on LinkedIn. Tas shares her experience of growing to over 10k followers on LinkedIn, starting by just posting for fun — and how it grew into a thriving niche consulting business.

Tas is an expert on landing pages and websites, and she helps marketing teams at companies like Calendly drive more pipeline.

Tas and Dave cover:

• How she built her audience on LinkedIn and turned it into a niche consulting business
• Creating problem-aware landing pages that convert and drive pipeline
• Evaluating overall marketing metrics rather than just channel-specific ROI

Timestamps

• (00:00) - - Intro
• (07:41) - Getting Started Publishing on LinkedIn
• (11:04) - - Niching Down on LinkedIn to Grow Faster
• (12:50) - - Getting Laid Off and Going All In On Consulting
• (16:22) - - The Power of Networking Calls
• (19:05) - - Attracting More Targeted Clients by Niching Down
• (22:20) - - Tailoring Landing Page Tactics for B2B and B2C Marketing
• (28:36) - - Optimizing Landing Pages and Creative for Search Ads
• (29:44) - - Utilizing Paid Traffic for B2B
• (34:33) - - Measuring Success Beyond Just Conversions
• (37:52) - - Making Landing Pages Customer Centric
• (39:40) - - Why Founders Need to Be On Social Media
• (42:11) - - Navigating Long Sales Cycles and Marketing Impact
• (46:31) - - Attribution Should Align With How Buyers Buy
• (48:39) - - Digital Ads and Landing Page Success

Send guest pitches and ideas to [e-mail]
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

***

This episode of the Exit Five podcast is brought to you by our friends at Calendly. You’ve probably heard of Calendly. And you probably have used it to schedule meetings with people outside your company.

But did you know you can also use Calendly on your website to increase conversion and create a better hand off experience with sales?

Speed to lead is everything and that’s why B2B marketing teams today use Calendly to convert leads the moment they’re ready to talk to sales. Instead of doing the whole follow-up late dance, you can book meetings right within the forms on your website. And Calendly has the routing and integrations you need to make sure your prospects get booked with the right sales rep.

Smith.ai increased their website bookings by 26% using Calendly. And Katalon, the all-in-one test automation platform, was able to increase their conversion rate 3X using Calendly.

Join over 20 million users who count on Calendly to simplify meetings, save time and drive revenue revenue by removing the friction from your website. Visit calendly.com/exitfive to get started with a 14-day free trial.

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

• They give you unlimited podcast editing and strategy for your B2B podcast.
• Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
• Visit hatch.fm to learn more