Artwork

محتوای ارائه شده توسط alan.. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط alan. یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
Player FM - برنامه پادکست
با برنامه Player FM !

Marketing as a B2B Revenue Driver, with Andrea Linehan, Global CMO of CurrencyFair.com

26:58
 
اشتراک گذاری
 

Manage episode 361709268 series 3303420
محتوای ارائه شده توسط alan.. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط alan. یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal

In this episode of B2B Marketing: The Provocative Truth, Benedict chats to Andrea Linehan about marketing’s potential for driving revenue in B2B.


There’s a problem with revenue in B2B marketing. Marketers are not maximising the potential for marketing to drive revenue when it is so crucial to the business’s success. Is the issue down to marketers not willing to put their reputation on the line, or are there bigger problems with current strategies? Either way, in order for marketing to justify its function (and budget), marketing needs to show how it directly contributes to revenue.


Andrea Linehan is a seasoned marketer primarily focused on fintech. She is the CMO of CurrencyFair.com and Zai, and she is an advisory board member for the CMO Council as well as a board member for the Irish International Business Network. Prior to joining CurrencyFair.com, Andrea served as CMO for GRID Finance. In 2021, she was listed as part of the Top 30 Most Influential Fintech Marketers by The Fintech Marketing Hub.


You can find Andrea Linehan on Linkedin.


You can watch full video versions of the podcast on our YouTube channel.


Ready to provoke the truth? Get in touch at alan-agency.com.



Hosted on Acast. See acast.com/privacy for more information.

  continue reading

89 قسمت

Artwork
iconاشتراک گذاری
 
Manage episode 361709268 series 3303420
محتوای ارائه شده توسط alan.. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط alan. یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal

In this episode of B2B Marketing: The Provocative Truth, Benedict chats to Andrea Linehan about marketing’s potential for driving revenue in B2B.


There’s a problem with revenue in B2B marketing. Marketers are not maximising the potential for marketing to drive revenue when it is so crucial to the business’s success. Is the issue down to marketers not willing to put their reputation on the line, or are there bigger problems with current strategies? Either way, in order for marketing to justify its function (and budget), marketing needs to show how it directly contributes to revenue.


Andrea Linehan is a seasoned marketer primarily focused on fintech. She is the CMO of CurrencyFair.com and Zai, and she is an advisory board member for the CMO Council as well as a board member for the Irish International Business Network. Prior to joining CurrencyFair.com, Andrea served as CMO for GRID Finance. In 2021, she was listed as part of the Top 30 Most Influential Fintech Marketers by The Fintech Marketing Hub.


You can find Andrea Linehan on Linkedin.


You can watch full video versions of the podcast on our YouTube channel.


Ready to provoke the truth? Get in touch at alan-agency.com.



Hosted on Acast. See acast.com/privacy for more information.

  continue reading

89 قسمت

همه قسمت ها

×
 
Loading …

به Player FM خوش آمدید!

Player FM در سراسر وب را برای یافتن پادکست های با کیفیت اسکن می کند تا همین الان لذت ببرید. این بهترین برنامه ی پادکست است که در اندروید، آیفون و وب کار می کند. ثبت نام کنید تا اشتراک های شما در بین دستگاه های مختلف همگام سازی شود.

 

راهنمای مرجع سریع

در حین کاوش به این نمایش گوش دهید
پخش