با برنامه Player FM !
Sharpening Your PLG Mindset: Understanding The Customer Journey And Staying Relevant In The Market With Dirk Schart
Manage episode 361092054 series 2856084
Success in go-to-market strategy and product marketing requires a deep understanding of the customer journey and a PLG mindset that prioritizes user adoption and growth. By combining different perspectives and experiences, we can build innovative approaches that drive lasting impact in the global market. In this episode, we have special guest Dirk Schart, Senior Director, Go-to-Market & Marketing at PTC. Dirk discusses go-to-market strategies and the customer journey, drawing from his experience and expertise in startups and Fortune 500 companies alike. Dirk dives deep into the PLG mindset, discussing how it has helped him succeed and how other leaders can adopt this approach. Dirk also brings a unique perspective on the global market, having a global-crossed background. Tune in now and gain valuable insights into what it takes to build successful marketing campaigns and drive growth.
Love the show? Subscribe, rate, review, and share! http://stratyve.com/
77 قسمت
Manage episode 361092054 series 2856084
Success in go-to-market strategy and product marketing requires a deep understanding of the customer journey and a PLG mindset that prioritizes user adoption and growth. By combining different perspectives and experiences, we can build innovative approaches that drive lasting impact in the global market. In this episode, we have special guest Dirk Schart, Senior Director, Go-to-Market & Marketing at PTC. Dirk discusses go-to-market strategies and the customer journey, drawing from his experience and expertise in startups and Fortune 500 companies alike. Dirk dives deep into the PLG mindset, discussing how it has helped him succeed and how other leaders can adopt this approach. Dirk also brings a unique perspective on the global market, having a global-crossed background. Tune in now and gain valuable insights into what it takes to build successful marketing campaigns and drive growth.
Love the show? Subscribe, rate, review, and share! http://stratyve.com/
77 قسمت
همه قسمت ها
×به Player FM خوش آمدید!
Player FM در سراسر وب را برای یافتن پادکست های با کیفیت اسکن می کند تا همین الان لذت ببرید. این بهترین برنامه ی پادکست است که در اندروید، آیفون و وب کار می کند. ثبت نام کنید تا اشتراک های شما در بین دستگاه های مختلف همگام سازی شود.