#67: CMOs are shaping the messaging and the markets with Monica Kumar, Extreme Networks

B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success

Is the Chief Marketing Officer becoming the Chief Market Officer? Are CMOs now responsible not just for messaging to the market, but for actively shaping and creating it?

Agility requires not just reacting to market changes, but anticipating them and creating the future you want to see. It demands a deep understanding of customer needs, competitive dynamics, and emerging technologies.

Today, we're going to talk about the evolving role of the CMO in a world of rapidly advancing technology, increasing customer expectations, and the ever-present need for agile marketing strategies. To help me discuss this topic, I'd like to welcome, Monica Kumar, EVP and Chief Marketing Officer at Extreme Networks.

About Monica Kumar Monica Kumar is the Executive Vice President and Chief Marketing Officer at Extreme Networks, leading the company's go-to-market strategy and global marketing organization focused on initiatives that elevate the company's brand and unique value proposition to drive customer and revenue growth. Monica Kumar on LinkedIn: https://www.linkedin.com/in/monicakumar2/ Resources Extreme Networks: https://www.extremenetworks.com/ Register now for Sitecore Symposium, November 3-5 in Orlando Florida. Use code SYM25-2Media10 to receive 10% off. Go here for more: https://symposium.sitecore.com/

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