63 - Ashwin Balakrishnan on how content is much more than just SEO blogs

Azeem Digital Asks - The All-Round Digital Marketing Podcast

Content doesn't just mean pushing out SEO blogs. It can be things like YouTube videos, podcasts, whitepapers, and so much more. Hear from Ashwin Balakrishnan on the power of content in all formats.

Ashwin is a writer, marketer, and a strategist. He is currently the head of marketing at Optmyzr.

(As a reminder, you can now WATCH the podcast on YouTube, or on Spotify Video too)

In this episode, we discuss:

• If content is way more than SEO blogs, how does he define this?
• His thoughts on marketers constantly churning out blog posts as part of their content strategy.
• What a good content strategy looks like to him.
• Advice for listeners who solely publish blog content.
• How to approach getting buy-in from the C-suite/management to produce content that isn't blogs.

...and so much more!

As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps!

Useful links:

Podcast Anchor Page: https://anchor.fm/azeemdigitalasks

My Twitter page: https://twitter.com/AzeemDigital

My website: https://www.iamazeemdigital.com/

Sign up to "The Marginalised Marketer" newsletter: https://www.iamazeemdigital.com/the-marginalised-marketer-newsletter/

Ashwin's Twitter: https://twitter.com/TheCopyTrail

Ashwin's Website - www.thecopytrail.com

Brendan's article on search intent: https://seofortherestofus.org/seo/search-intent/