Episode 115: Realities Of Being A Content Creator w/ Brock Johnson

Authentic As F*ck with Sun Yi

Watch Trailer Episode 115: https://www.youtube.com/watch?v=iIX8zYEN19Q

Watch Full Episode 115: https://www.youtube.com/watch?v=q-9ovZ3zjkY

Chapters

00:00 Balancing Work and Content Creation

02:10 Setting Boundaries and Prioritizing Personal Time

09:09 Improving Content Quality and Engagement

18:32 Starting from Scratch: Building an Instagram Following

24:38 Managing Expectations and Patience

34:05 The Power of Hooks

38:02 Building Genuine Relationships for Collaborations

41:08 Creating Share-Worthy Content

47:02 Growing Instagram vs. Growing a Business

50:11 The Role of Therapy in Personal Growth

55:18 Dealing with Negative and Hate Comments

01:01:52 Instaclub Hub: Brock Johnson's Instagram Membership

Authentic As F*ck is a podcast all about storytelling. I have conversations with entrepreneurs, and creators, hear their stories, and how these stories shaped the person.

So excited to share in Episode 115 of the AAF podcast: Realities Of Being A Content Creator w/ Brock Johnson. Don't miss this inspiring conversation about entrepreneurship and storytelling.

Brock Johnson has coached thousands of entrepreneurs and creators on how to grow on Instagram since launching his coaching business in 2018. In 2021, his personal following blew up thanks to his Reels Strategies and he has grown at a rate of approximately 1,000 followers per day, since then. He now has over 700k followers, personally consults with Meta and Instagram staff, and is an international keynote speaker.

Comment, tag, and share with someone who would love this. Enjoy!

Also join Night Owl Nation https://sunyi.co/night-owl-nation, a global community of entrepreneurs and creators who practice storytelling together.

Follow me: @SunYiCo

Website https://sunyi.co

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Domestika https://domestika.org/en/courses/2638-the-art-of-storytelling-for-freelancers-and-creators/sunyi

Follow Brock: @BuildYourTribePodcast

Instagram https://instagram.com/brock11johnson

Facebook https://facebook.com/brock11johnson/

TikTok https://tiktok.com/@brock11johnson

InstaClubHub https://InstaClubHub.com/trial

Stan link https://stan.store/Brock11Johnson

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summary

Brock Johnson spends 70-80% of his time working on his business and 20-30% on content creation. He spends less than 2 hours a week creating social media content, and the rest of his time is dedicated to working on the business and personal activities. He emphasizes work-life balance and sets boundaries by having a hard stop at 5 PM every day. Johnson believes that working on the right things and having a team are crucial for success. He delegates tasks like editing and community management to his team, allowing him to focus on creating content and engaging with his audience. In this conversation, Brock Johnson shares valuable insights on creating effective hooks for social media posts, the importance of collaboration, and the role of therapy in personal growth. He emphasizes the power of negative hooks and the need to dumb down and keep hooks short. He also discusses the importance of building genuine relationships for collaborations and provides tips on networking. Brock highlights the significance of share-worthy content and the different types of share-worthy posts. He also shares his thoughts on growing Instagram versus growing a business and discusses his personal weaknesses and the role of therapy in his life. Finally, he talks about dealing with negative and hate comments and provides information about his Instagram membership, Instaclub Hub.

keywords work-life balance, content creation, time management, team, engagement, hooks, social media, collaboration, therapy, networking, share-worthy content, growing Instagram, growing a business, negative comments, hate comments, Instaclub Hub

takeaways

• Brock Johnson spends 70-80% of his time working on his business and 20-30% on content creation.
• He spends less than 2 hours a week creating social media content.
• Johnson emphasizes work-life balance and sets boundaries by having a hard stop at 5 PM every day.
• Working on the right things and having a team are crucial for success in content creation.
• Delegating tasks like editing and community management allows for more focus on creating content and engaging with the audience. Negative hooks perform better than neutral or positive hooks.
• Dumb down hooks and keep them short to capture attention.
• Build genuine relationships for collaborations and pitch specific ideas.
• Share-worthy content includes calls to arms, breaking news, relatable content, inspirational content, and controversial opinions.
• Growing a business is harder than growing Instagram.
• Therapy can help in personal growth and overcoming challenges.
• Negative comments can provide valuable feedback, while hate comments should be ignored or blocked.
• Instaclub Hub is Brock Johnson's Instagram membership for growing and monetizing Instagram.