#52: Developing a Multi-Sports Academy w/ Shola Opaleye

ASU Sports Business Podcast

We have often heard of the growing football academies across Africa. Be it from global sporting brands establishing their own or more local academies.

What if we were to inform you of an academy that caters to multiple sports, including swimming, basketball, football & more?

Well, that is where City Sports Groups comes into play. A multi-sport academy based in Nigeria but with plans to expand across Africa.

Gabriel Ajala sat down with the CEO of City Sports Group, Shola Opaleye, as they had a fascinating insight into the business model of a successful sports academy plus much more.

Timestamp:

• Introduction - 02:10
• Inspiration behind City Sports Group (CSG) - 04:38
• About CSG- 13:25
• How CSG operate in a competitive market - 17:20
• Significant Milestones - 21:58
• CSG football team - 25:35
• What next - 27:20
• Future of African Sport - 31:05
• Ending - 33:34

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