A Female-Friendly Auto Industry with Katie Mares

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In this ASOTU CON 2024 conversation, Paul J Daly sits down with Katie Mares, author of "CustomHer Experience." Katie shares her journey into the automotive industry, highlighting her mission to enhance the customer experience, particularly for women.
She delves into the physiological differences between men and women that influence buying behaviors and offers practical insights for dealerships to create more inclusive and genuine customer interactions. Katie also discusses the importance of employee satisfaction in delivering exceptional customer experiences and her vision for transforming the auto industry to be more appealing to both female customers and employees.
Takeaways
0:00 - Intro
1:45 - Authored "Custom Her Experience" to address gender disparities.
2:20 - Women’s limbic systems are larger, influencing emotional memory.
2:27 - Women use both sides of the brain for creativity and logic.
4:05 - Women seek hedonic experiences, valuing sensory aspects.
5:06 - Genuine kindness and empathy create better customer connections.
6:56 - Acknowledge women customers equally for better engagement.
7:25 - Intentional customer experience design is crucial.
9:54 - Employee satisfaction directly impacts customer happiness.
11:12 - Changing industry perception to attract women employees and consumers.
Thanks to Effectv for making this episode of ASOTU CON Sessions possible! Learn more about Effect here: https://www.effectv.com/

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