Influencer Marketing for B2B high-tech companies

#AskTheCEO Podcast

In this episode, Jeannette Fackler turns the tables on me and interviews me on influencer marketing for B2B HighTech companies. Jeannette is the Co-Founder of J&L Marketing. She’s a tech translator who de-borifies tech marketing. Contact Jeannette: Twitter: @contentcharmer LinkedIn: https://www.linkedin.com/in/jeannette-fackler-07331713/ Contact Avrohom: Web: https://asktheceo.biz Facebook: AvrohomGottheil Twitter: @avrohomg Instagram: @avrohomg INTERVIEW HIGHLIGHTS: [00:42] Avrohom: Tell me, how do you "de-borify" tech marketing? I'd love to hear that because trust me, there's a whole lot we can talk about that. Jeannette: Oh, yeah. You know what? I think the biggest thing that deborifies technology is actually thinking about human beings. Both, on the business side, the owners of the business, as well as the users. Users don't necessarily respond to "hey, Cloud saves you money", and "Cloud increases productivity", because everybody says that. Right? Avrohom: Everybody saves you money! And everybody is the best! Jeannette: [Laughing] Avrohom: Everybody is number one! Jeannette: Exactly. Exactly. We're gonna make your data more secure! And the thing is, the same technology tends to be available from multiple vendors. Right? So, you have to stop just blending in. [00:52] The biggest thing that deborifies technology is thinking about human beings. [01:38] You have to stop just blending in. [02:10] One of the biggest ways to spice up tech marketing is to just bring real people into it. [02:50] Speak like you’re talking to another person on the street. Don’t use 5-syllable words. [04:07] Avrohom: How do people connect with you? Jeannette: You can connect with me on LinkedIn at https://www.linkedin.com/in/jeannette-fackler-07331713/. I’m also on Twitter at @contentcharmer. [04:55] What is Influencer Marketing? [05:28] With Influencer Marketing, you’re getting someone who has a trusted name in the industry to talk about your products, and essentially endorse them. [06:52] Do influencers just represent products of any company that’s willing to pay them money? [08:41] Do companies work with influencers without them saying that we recommend this product? [09:40] Is your primary channel for communication YouTube? [13:16] How did you build up trust with your followers? [22:10] You add value by helping others. [22:13] First add value and then worry about yourself. [23:46] What would your advice be for business owners that would like to increase their following on social media? Check out this episode on YouTube: https://youtu.be/7cemyGqOX2w