My Business Topic is Not Normal. How Do I Grow and Become the Authority?

AskPat 2.0: A Weekly Coaching Call on Online Business, Blogging, Marketing, and Lifestyle Design

One day a few years back, tennis player Sandy Farquharson was tapped on the shoulder to step in for a padel player who had dropped out of a tournament. Sandy had never played padel, and like the vast majority of people in the English-speaking world, didn't even know the sport existed. Turns out, he was kind of a natural. So now he runs the only English coaching program for padel. He's got a website. He's on YouTube. He also has courses, a podcast, an Instagram page, and a bunch of questions about the best way to grow. We chat about coaching, Teachable, lessons from Will it Fly?, and Betsy McNally, from AP 1117. Learn something new every day.If you enjoyed today's episode and you love the format of this show and helping other entrepreneurs, can you help me convince others to listen, too? All you have to do is leave a quick review and rating on Apple Podcasts (and subscribe if you haven't already). That would mean the world to me, so thank you so much!If you have a business, or you know someone who does, you probably know that small business owners wear a lot of hats—we definitely do. Some of those hats are awesome, but some—like filing for taxes and running payroll, for example—aren't as great. That's where Gusto comes in. They make payroll, taxes, and HR easy for small businesses. My team uses it, and we can't live without it. You can get three months free when you run your first payroll. See for yourself at gusto.com/askpat.Buy my new book, Superfans! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.