Episode 53: Connecting Supply Planning to Demand

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Guest: Bruna Garcia

In 2021 “Supply Chain” went from being an esoteric piece of business jargon, to being a household phrase. We will leave it to the popular press to fan the flames of public anxiety while lambasting industries plagued with Supply Chain problems. Instead, we will dig into how companies plan both demand and supply in order to manage their supply chains, and what challenges they need to overcome to produce and transport their goods in an efficient, timely and profitable manner.

Our guest this week is Bruna Garcia, who is a Solution Architect and Master Consultant at QueBIT, specializing in the design and implementation of systems that support all aspects of supply chain planning including demand planning, supply planning and inventory optimization. In this conversation we start at the very beginning by introducing the basic concepts, and then we go on to talk about where Bruna has seen room for companies to improve their abilities to plan both demand and supply with greater agility and accuracy, and how this can be a first step to more supply chain resilience in the face of disruptions, like those caused by the COVID-19 pandemic.