198: So entwickelt Commercetools CEO Dirk Hörig die E-Commerce-Plattform zum Global Champion

ARRtist on AIR - Meaningful conversations with SaaS leaders

Key insights from Dirk Hörig and Commercetools

In this episode of ARRtist on AIR, we delve into the successes and failures of Commercetools on their journey to surpassing 100 million in ARR. We'll explore factors that fueled their breakthrough and growth, as well as aspects that were misjudged and offered valuable learning experiences.

Key points include:

• Transition from Agency Model to SaaS Model
• Challenges and success factors in shifting the business model
• Strategies for cost control and efficiency improvement
• Opportunities and challenges in the e-commerce market
• Impact of trends like omnichannel, mobile commerce, and personalization
• Specifics of founding a SaaS company compared to other business models

Join us as we explore these topics, shedding light on Commercetools' journey and insights, and discuss the future trajectory of e-commerce solutions in the SaaS industry.

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Podcast Guests:

Dirk Hörig - CEO https://www.linkedin.com/in/dirkhoerig/

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Podcast Host:

Jannis Bandorski https://www.linkedin.com/in/jannisbandorski/

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Restaurant Tips: https://clubhaus-tegernsee.com/ Clubhaus des Bachmair Weissach - am Tegernsee